Black & White Zebra - Senior Editor, People Managing People
Requirements
• You understand how to create editorial brands that professionals actively trust, return to, and recommend. • You are deeply curious about how people leaders and HR professionals operate, lead teams, adopt AI-enabled workflows, build culture, develop talent, and navigate organizational complexity. • You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing. • You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement. • You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time. • You care about usefulness, clarity, audience trust, and measurable impact. • Strong editorial judgment and audience instincts • Experience creating B2B, practitioner-led, or professional editorial content • Strong interviewing and synthesis skills • Ability to turn complex technical workflows and operational topics into useful, engaging editorial experiences • Comfort using analytics and audience signals to guide experimentation and optimization • Experience collaborating with contributors, SMEs, and strategic partners • Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends • Strong organizational and communication skills • Ability to operate with speed, experimentation discipline, and audience empathy • Experience covering HR, people leadership, talent and recruitment, the future of work, SaaS, HR tooling, or AI in the workplace • Experience creating benchmark reports, surveys, or insight-led content • Experience hosting or participating in podcasts, webinars, livestreams, or editorial events • Familiarity with modern HR and people management tooling ecosystems • Experience building community-powered editorial systems or contributor networks
Responsibilities
• 1. Build engaged, community-powered editorial experiences • Develop content informed by real practitioner insight, including interviews, contributor conversations, engineering communities, surveys, Q&As, and social listening • Create audience experiences focused on engineering leadership, AI adoption, scalability, platform reliability, developer productivity, infrastructure, security, and modern technology execution • Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences • Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance • Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement • 2. Create insight-led decision-support content that performs • You will create and improve content that helps engineering, AI, and technology leaders make better technical, operational, AI, and organizational decisions. • Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, infrastructure, AI, and practitioner-led content • Build content that helps technology leaders understand what to do, how to do it, and what tools, systems, workflows, or approaches can help • Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys • Build topical authority around engineering leadership, AI implementation, infrastructure, developer workflows, security, scalability, and operational execution • Produce and improve decision-support formats such as tools/tech roundups, benchmark reports, State of AI reports, engineering playbooks, expert interviews, surveys, member exclusives, and lead magnets • Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance • 3. Expand audience reach, relationships, and distribution • You will help grow People Managing People through contributor relationships, strategic partnerships, distribution systems, and community engagement. • Identify, recruit, and manage engineering contributors, AI practitioners, technical SMEs, partners, and executive voices • Build contributor → content → audience → community growth loops • Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships • Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful • Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence • How Your Success Will Be Measured: • Your success will be measured through: • Growth in returning audience behavior and repeat visits • Increased authority signals, search visibility, and AI discovery presence • Performance of decision-support and practitioner-led content • Audience participation and contributor engagement • Growth in non-organic and community-driven traffic • Successful execution of multimedia, event, and partnership initiatives • Clear evidence that audiences trust, share, and repeatedly engage with the brand
Benefits
• People Managing People exists to help people leaders and HR professionals make better decisions in an increasingly complex, AI-driven world of work. • This role helps turn the brand into more than a publication. It helps make People Managing People a trusted decision-support destination and community-powered media engine for modern people leadership. • Under your ownership, the brand should become something audiences actively rely on, contribute to, share, and return to repeatedly. • $100,000 - $130,000 a year • This full-time position is available as a remote role that offers an annual base salary in the range of $100,000 to $130,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.
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