Twilio - Marketing Strategy & Planning Manager
Requirements
• Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! • The High Operator: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment. • The High Operato • The Cross-Functional Connector: Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion. • The Cross-Functional Connector • Analytical & Data-Driven: Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions. • Analytical & Data-Driven • Technical Fluency: Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI. • Technical Fluency • Project Management: Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail. • Project Management • Desired: • Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools). • Experience with Tableau or other BI platform. • Experience leading significant cross-functional initiatives with minimal oversight. • Location • This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. • Travel • We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
Responsibilities
• Strategy & Planning: Translate business goals into actionable marketing strategies and scalable operational frameworks • Strategy & Planning • Data-Driven Insights: Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative. • Data-Driven Insights • Analyze the Funnel: Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance. • Analyze the Funnel • Operational PMO: Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results. • Operational PMO • Cross-Functional Collaboration: Act as the strategic communication bridge between Marketing & GTM. • Cross-Functional Collaboration
Benefits
• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. • Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. • The estimated pay ranges for this role are as follows: • Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $116,960 - $146,200. • Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $123,760 - $154,700. • Based in the San Francisco Bay area, California: $137,520 - $171,900. • This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. • The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. • Application deadline information • Applications for this role are intended to be accepted until August 31, 2026, but may change based on business needs. • Twilio thinks big. Do you? • We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. • So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.
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