dandy - Senior Manager, Customer Marketing (Canada)
Requirements
• 8-10+ years of experience in customer marketing, lifecycle marketing, demand generation, or growth roles in a high-growth B2B tech (or B2B SaaS) environment, with demonstrated success managing and developing a team • Track record of owning a marketing function or strategic pillar end-to-end, from strategy through execution, reporting, and budget management • Advanced, hands-on experience with a customer engagement platform such as Customer.io http://Customer.io or Marketo, including platform governance, deliverability, campaign QA, and partnering with Data/Engineering to resolve technical and data hygiene issues • Strong analytical mindset, comfortable pulling and interpreting data directly from tools like Salesforce, Looker, Hex, and Excel/Sheets to drive segmentation and targeting • Excellent written and verbal communication skills; comfortable translating strategy for both team members and senior stakeholders • Experience with SMB B2B marketing motions • Experience building a customer marketing function from an early or evolving stage, rather than optimizing an established one • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work • For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.
Responsibilities
• Strategy & Ownership • Own and evolve Dandy's customer lifecycle marketing strategy, identifying inflection points for upsell, cross-sell, referral, and expansion across the customer journey • Partner with Product Line Leaders and Product Marketing to translate each product line's goals into a coherent strategy against our existing customer base • Evaluate data on ARPP, LTV, adoption, and churn to continuously adjust strategy, including designing measurement infrastructure (e.g., holdout groups) to prove incremental impact versus organic behavior • Serve as a key voice in cross-functional planning - partnering with leadership on which product lines and segments to prioritize each cycle, and providing strategic counsel to Marketing and other senior leaders on customer-facing initiatives • Execution & Team Leadership • Directly manage a Customer Marketing Lead, overseeing email, in-app, direct mail, and digital campaigns in partnership with Demand Generation, Marketing Growth Operations, and Product Marketing • Build and maintain a test-and-learn framework across channels and segments, leveraging a sophisticated yet nimble approach, and deliver regular reporting that drives fast, data-backed adjustments and surfaces new opportunities • Manage the customer marketing budget and implement enablement for customer-facing teams (Sales, Account Management, CX) to leverage marketing insights and campaigns • Customer Programs & Comms • Own our core customer engagement programs - Customer Advisory Board, loyalty program, promotional incentives, and referral program - that build retention and advocacy across our customer base • Drive our voice-of-customer function: managing research requests across the organization, evolving our feedback platform tooling (NPS, in-product surveys), running churned customer outreach, and shaping our brand reputation and review strategy • Own and collaborate on platform strategy and governance for our customer marketing stack (Customer.io http://Customer.io, Marketo), including template creation, naming conventions, and access management across teams • Partner with Data and Engineering to maintain clean, reliable integrations with Salesforce and our data warehouse - championing data hygiene and troubleshooting issues as they come up • Develop dashboards and ad hoc reporting, oversee audience targeting and list pulls, directly in Looker and Hex
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