Cognite - AI for Industry - Partner Marketing Manager
Requirements
• Experience: 5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software company. • Ecosystem Knowledge: Strong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with them. • Execution Excellence: A proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growth. • MarTech Savvy: Familiarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutions. • Industry Familiarity: A solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges is highly preferred. • Communication Skills: Excellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contacts. • A snapshot of our many perks and benefits as a Cogniter • Competitive compensation • 401(k) with employer matching • Competitive health, dental, vision & disability coverages for employees and all dependents • Paid Parental Leave Program • Employee Referral Program • A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more • Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries • Paid mobile phone and WiFi
Responsibilities
• Partner Enablement & Asset Creation • Sales Enablement: Ensure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligence. • Brand Compliance: Provide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelines. • Demand Generation & Campaign Execution • Co-Marketing Campaigns: Design, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipeline. • Events & Activations: Execute joint webinars, digital campaigns, content syndication, and partner workshops. Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship event. • Operations & Analytics • PRM & MarTech Management: Utilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attribution. • KPI & ROI Tracking: Track performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholders. • Budget Support: Help manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocation.
Benefits
• 401(k) with employer matching • Competitive health, dental, vision & disability coverages for employees and all dependents • Unlimited PTO • Paid Parental Leave Program • Employee Referral Program
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