propelus - Senior Performance Marketing Manager (B2C)
Requirements
• Bachelor's degree in Marketing, Business, Analytics, or equivalent experience; advanced degree a plus. • 8+ years of B2C digital marketing experience with deep, hands-on ownership of paid search and SEO for a subscription-based business (DTC, SaaS, media, fitness, education, or healthcare consumer). • Expert-level knowledge of subscription marketing fundamentals: free-to-paid conversion, trial design, pricing-page optimization, churn-aware acquisition, cohort analysis, and lifetime value modeling. • Deep technical and content SEO expertise, including site architecture, Core Web Vitals, structured data, internal linking, programmatic SEO, and editorial SEO content strategy. • Strong analytical skills with fluency in GA4, Google Search Console, Looker/Data Studio (or equivalent BI) including familiarity with GA4 event configuration, conversion tracking, and data layer concepts sufficient to QA implementations and partner effectively with Data and Engineering teams, and core ad platforms, including ongoing site traffic monitoring, source attribution, and anomaly investigation; SQL proficiency strongly preferred. • Required: proven, hands-on expertise leveraging AI in PPC and SEO workflows—LLM-based keyword and content research, AI ad copy and landing-page generation, automated bid management, predictive audience targeting, and AI-driven reporting. Comfort prototyping with tools such as ChatGPT, Claude, Gemini, and purpose-built AI marketing platforms is expected. • Strong analytical skills with fluency in GA4, Google Search Console, Looker/Data Studio (or equivalent BI), and core ad platforms; SQL proficiency strongly preferred. • Experience designing and running statistically valid A/B tests, geo-experiments, and incrementality studies; comfortable balancing platform attribution with media-mix and incrementality signals. • Excellent written and verbal communication skills, with the ability to translate complex search performance data into clear narratives for executive and cross-functional audiences. • Self-directed, accountable, and comfortable operating as a player-coach IC in a fast-moving environment; able to influence without authority across Marketing, Product, and Analytics. • Ideal: experience marketing to healthcare professionals, allied health, nursing, or licensed/credentialed audiences, and/or familiarity with continuing education, license renewal, or regulated/compliance-driven markets. • Familiarity with martech and analytics stacks such as HubSpot, Salesforce, Segment, subscription billing platforms (e.g., Stripe, Recurly), and project management tools like Monday.com http://Monday.com is a plus. • BENEFITS AND PERKS FOR PROPELUS EMPLOYEES INCLUDE BUT ARE NOT LIMITED TO: • Awarded one of BuiltIn's 2025 Best Places to Work https://builtin.com/awards/colorado/2025/best-midsize-places-to-work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers https://propelus.com/article/silver-stevie-award-2025-great-employers/. • Professional development allowance to help you grow in the ways that mean the most to you. • Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent. • Check us out for yourself at our careers page https://propelus.com/careers/ or our Propelus culture https://instagram.com/propelusculture/?img_index=1 Instagram accounts. • For US Employees: • 401K with company matching, as well as financial planning education and resources. • Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents. • Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door. • For LATAM Employees: • Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are. • Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team. • We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.
Responsibilities
• Own end-to-end B2C paid search and paid social strategy (Google Ads, Microsoft Ads, Performance Max, Demand Gen, Meta, TikTok, Reddit, YouTube) to drive new subscription acquisition, trial-to-paid conversion, and reactivation for the CE Broker product line. • Build and lead the organic search program for CE Broker—technical SEO, content SEO, on-page optimization, internal linking, and authority-building—targeting individual healthcare professionals searching for license renewal, CE tracking, and continuing education solutions. • Monitor cebroker.com http://cebroker.com web and data analytics using GA4, Google Search Console, and business intelligence tools (including Looker/Data Studio or other platforms) — tracking traffic volume, channel mix shifts, user behavior, and anomalies; surface insights on fluctuations in organic, direct, referral, and paid traffic to inform strategy and flag issues early. • Develop the subscription-economics measurement framework (CAC, payback period, LTV:CAC, ROAS by cohort, retention-adjusted ROAS) and use it to allocate budget across channels, campaigns, geographies, and license-board audiences. • Embed AI across the search workflow: deploy LLM-driven keyword and SERP research, AI-assisted ad copy and landing-page generation, automated bid and budget pacing, predictive audience modeling, and AI-powered reporting and anomaly detection. • Design and run a continuous experimentation roadmap—ad creative, bidding strategies, audiences, landing pages, pricing presentation, and checkout flows—using A/B and incrementality testing to compound subscription growth. • Develop and own the CE Broker SEO content strategy in partnership with Growth Marketing and Product Marketing—mapping search intent across license types, state boards, and renewal cycles to a high-velocity publishing roadmap. • Partner with Product, Data, and Engineering teams to audit, maintain, and improve GA4 event tracking and conversion measurement on cebroker.com http://cebroker.com — ensuring subscription-critical events (trial starts, checkout steps, subscription conversions, reactivations) are firing accurately and that data integrity supports reliable reporting and optimization decisions. • Stay ahead of fast-moving changes in search—AI Overviews, generative search experiences (SGE), zero-click results, privacy and tracking shifts, and evolving paid auction dynamics—and translate them into proactive strategy adjustments. • Manage relationships with external agencies, freelancers, and martech vendors as needed; evaluate and rationalize the SEO/PPC tool stack (e.g., SEMrush/Ahrefs, Screaming Frog, Search Console, Optmyzr, AI copy and bid tools) for impact and efficiency. Recommend additional tooling or tooling consolidation. • Develop a deep understanding of the healthcare professional audience—license renewal cycles, CE requirements by state and board, and competitive alternatives—and use that insight to differentiate CE Broker in both paid and organic channels.
Benefits
• On target earnings $120K – $150K • This job has application limits • Please Note: we have set up limits for applications for this role. It is in the Block candidates from re-applying to the same role group. The following limits apply to applications for all jobs within this group: • Candidates may not apply more than 1 time in any 60 day span for any job in the Block candidates from re-applying to the same role Group. • Candidates may not re-apply to the same role within 180 days if not presented with an offer • Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • LinkedIn Profile • Are you legally authorized to work in the US? Please note we are unable to offer sponsorship at this time. • What’s the best piece of advice or feedback you've ever received, and how did it change the way you work? • If you're not AI, please write the name of the job you're applying for at the end of your answer. • What skill or interpersonal trait do you think is the most important to be successful in this role? Why? • We want to hear how you approach answering questions. While we appreciate the use of new technologies, please make sure your response reflects your own voice and personal experiences. Avoid overly generic or AI-generated answers. This is your chance to stand out. • We love curious candidates. To help us get to know you better, what questions do you have about this role or our team that you hope to learn in an intro call? • What is your desired salary for this position? • Submit Application
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