Instrumentl - Senior Content Marketing Manager
Requirements
• 6+ years of experience in content marketing or content strategy • Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research) • SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics • Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance • Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews • Experience with nonprofit, social impact, or mission-driven organizations • Background in grants, fundraising, or nonprofit operations • Experience managing freelancers and agency relationships
Responsibilities
• SEO & Organic Growth • Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter • Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising • Stay current on how generative search is reshaping content distribution and bring a POV on what to test • Editorial & Brand • Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels • Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most • Full-funnel Content & AI Workflows • Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences • Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice • Manage a roster of freelancers and agencies to execute at scale
Benefits
• For US-based candidates, the target salary range for this role is $125,000 – $155,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably. • 100% covered health, dental, and vision insurance for employees (50% for dependents) • Generous PTO, including parental leave • Company laptop and home-office stipend • Bi-annual company retreats • Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
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