payscale - Content Marketing Manager
Requirements
• Bachelor’s degree in communications, English, literature, marketing, or equivalent professional experience • 5+ years of experience in market-facing content development and project coordination in a B2B environment • Demonstrated ability to manage multiple concurrent content projects with workback schedules and editorial deadlines, delivering roughly 2-4 pieces per week (more if they are blog posts, fewer if you have a whitepaper or other long-form content) • Strong writing skills across formats — long-form, short-form, and conversion-focused copy — with a clean, professional editorial voice • Working knowledge of AP style or demonstrated adherence to an editorial style guide • Solid understanding of SEO, AEO, and GEO principles and how they inform content strategy • Practical experience using AI tools (such as Claude) for research, content development, and workflow automation — paired with strong editorial judgment and a commitment to accuracy and impact over output volume • Collaborative and resilient, with a bias toward action and a willingness to build rather than just execute • Experience in HR Tech, HCM, or B2B SaaS with a professional services component • Experience developing or synthesizing content from proprietary survey or research data • Proficiency with Asana for project and workflow management (strongly preferred) • Experience with SEMrush or comparable SEO/analytics tooling • Experience with Google Analytics (GA4) • Experience with Webflow or comparable CMS • Experience with Seismic or comparable sales enablement platform • Experience with Gamma or comparable AI-assisted presentation and content tools • Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. • In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. • If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements: • High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal. • Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc. • When it matters (usually no more than a few times a year) we take the time to gather for in-person events. • Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.
Responsibilities
• Content Development • Write and produce strategic content — whitepapers, guides, templates, expert briefs —that support nurture sequences and demand generation across the funnel • Develop derivative content from cornerstone assets like proprietary research reports, making insights accessible, campaign-relevant, and tailored to different audience segments • Weave customer evidence, third-party validation, and real-world use cases into content to strengthen credibility and resonance (case studies are owned by a separate function; your role is to incorporate and reference that evidence strategically) • Write social copy to inform and support Payscale’s social media team’s publishing cadence on channels like LinkedIn • Contribute weekly to the Payscale blog with an eye toward SEO, AEO, and GEO best practices • Publication & Sales Enablement • Write and manage landing page copy for gated and ungated content assets on the Payscale website • Partner with marketing operations and the website team to manage the publication process end-to-end • Publish finalized content to Seismic and maintain content organization so sales and enablement teams can find and use it effectively • Project Management & Systems • Manage content projects in Asana using templates, automation, workback schedules, and structured handoffs to keep cross-functional work on track • Help establish and refine AI-assisted workflows and governance practices that embed quality, consistency, and efficiency into everyday content production • Contribute to shared measurement of content performance, including velocity, blog traffic, form-fills, MQLs, influenced pipeline, and brand visibility in AEO/GEO • You’ll Thrive Here If… • You get genuinely curious about complex subject matter and are comfortable going deep — through self-directed research, expert interviews, and iterative review — to make sure you get it right • You can ideate strategically, drawing on market research, brand positioning, sales input, and performance data to pitch and prioritize the right content at the right time • You deliver at a steady, predictable cadence and communicate proactively when priorities shift or timelines are at risk • You thrive in cross-functional environments and can coordinate gracefully across product, product marketing, data, design, marketing communications, demand generation, and marketing operations • You write clearly and directly — in your content, Slack, the project description in Asana, etc. — in a way that builds confidence • You are enthusiastic about building systems, not just creating content. You see process as a force multiplier, not overhead • You’re comfortable with the variable pace of a scaling company: sometimes fast, sometimes slow. You use capacity proactively and stay engaged either way • You bring shared ownership to metrics and care about whether your content actually moves the business forward
Benefits
• $90.4K – $135.6K • Offers Bonus • 10% CBP • In the spirit of pay transparency, we are excited to share the base salary range for all positions, exclusive of fringe benefits or potential bonuses. Depending on the position, there is eligibility for an annual corporate bonus. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. We typically target below the midpoint of the range for new hires, which ensures meaningful salary growth as you develop in the role and take on greater responsibility. We reserve placement at midpoint or above for specialized roles that are difficult to fill or candidates with exceptional expertise that directly addresses a critical business need. We also offer a generous total rewards package. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please note: Payscale's Talent Team set up limits on the number of times candidates can apply. The following limits apply to all roles at Payscale: • Candidates may not apply more than 3 times in 60 days to any job within a similar scope. • Candidates may not reapply to the same role within 90 days if not presented with an offer • Please enter your full legal name. • Please enter your preferred name. • Please enter your personal email address. • Please upload your document (preferably as a PDF file). • or drag and drop here • Please enter the link to your LinkedIn profile. • Please enter your personal phone number. • Please include your legal street address • City that you live in • State or province that you live in • Country that you live in • This includes OPT & H1B visas. • If yes, please enter their name. • Cover Letter, Portfolio, Projects, etc • Is there anything else you’d like us to know about you? • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • I prefer not to answer • Another Gender Identity • Heterosexual / straight • Person with disability • Refugee or immigrant • None of the above • Yes I am in active military • Yes I am a veteran • No I am neither in active military or a veteran • Payscale may use Artificial Intelligence with this application. Learn more.
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