g2 - Senior Partner Marketing Manager

Remote - USA$130k - $160k1mo ago

Remote Senior NA Cloud Computing Software Marketing Manager Content Creation Sales Enablement Product Marketing B2B Asana

Requirements

• We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. • Education: Bachelor's degree in Marketing, Business, Communications, or related field. • Experience: 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces. • Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials • Strong project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed • Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar) • Experience developing co-marketing materials and collaborating with external partner marketing teams • Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences • A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction • WHAT CAN HELP YOUR APPLICATION STAND OUT: • At least 5 years in product marketing, partner marketing, customer-facing sales/success roles or related fields, with experience in technology, SaaS, or marketplaces. • Our Commitment to Inclusivity and Diversity • At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments. • For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job. • How We Use AI Technology in Our Hiring Process • G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. • Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. • For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.

Responsibilities

• Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support • Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits • Own G2's presence across partner marketplaces (AWS, Snowflake, Databricks, and others), crafting product descriptions and positioning that stand out • Drive marketing for integration launches, developing messaging, content assets, and enablement materials in partnership with PMM • Plan and execute co-marketing campaigns with strategic partners, including joint content, webinars, and MDF-funded programs • Partner GTM Content & Sales Enablement (40%) • Create and maintain partner co-sell offers, "better together" decks, one-pagers, and sales kits that meet G2 brand standards and are readily accessible in Highspot • Develop and optimize G2's product and service descriptions across partner marketplaces, ensuring our positioning is current, compelling, and differentiated • Build marketing briefs and messaging frameworks for new and existing partnerships, translating technical integration value into benefits-oriented language for sales teams and external audiences • Partner Marketing Operations (25%) • Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders • Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content • Own the G2 Partner Hub, keeping all partner-facing content accurate, on-brand, and up to date • Integration & Feature Launch Marketing (20%) • Support end-to-end marketing for partner integration launches and partner-related product feature releases, including messaging, content assets, and internal enablement • Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification • Track launch performance, share results with key stakeholders, and apply learnings to future launches • Co-Marketing Programs (15%) • Serve as the day-to-day marketing point of contact for G2's top strategic partners, coordinating directly with partner marketing teams on joint content, campaign timelines, and co-branded asset needs • Plan and execute co-marketing campaigns with strategic partners, including joint webinars, content collaborations, and promotional programs • Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments • Collaborate with Demand Gen and Field Marketing on partner-involved events, contributing partner-specific content and coordination

Benefits

• Base Salary $130K – $160K • At G2, we’re committed to building an equitable and inclusive workplace for all. That's why our compensation program is rooted in market data, transparency, fairness, and individual performance. • Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge. • We’ve built a company-wide framework to provide employees clarity on how compensation and success is measured at each level. This career framework supports our employees' professional growth and guides them to their PEAK. • We also support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please submit your preferred first and last name • or drag and drop here • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran