checkout.com - Senior Specialist, Marketing Operations

• 1. MarTech Architecture & Infrastructure Evolution • Lead Technology Evaluations: Serve as the operational lead for major software and platform reviews; gathering cross-functional technical requirements, managing vendor evaluations, and mapping out structural dependencies. • Stack Overhaul & Integration: Lead the technical migration and backend overhaul of our core marketing systems, ensuring seamless data synchronization and configuration with our primary CRM environment. • System Integrity & Diagnostics: Conduct routine, deep-dive technical audits of our infrastructure to identify data mismatches, routing bottlenecks, or automation leaks, resolving non-routine platform issues independently. • 2. Multi-Segment Operational Scaling • Cross-Segment Frameworks: Build and manage the backend routing, scoring, and data models required to simultaneously fuel long-cycle Enterprise buyer journeys and high-velocity B2B segments. • AI-Native Automation: Actively pilot and integrate AI-driven tools, webhooks, and modern automation scripts into our daily infrastructure to scale system capabilities and erase manual bottlenecks. • Agile Project Delivery: Navigate fast-moving global technical initiatives by managing an operational backlog, scoping technical tasks with precision, and executing updates with speed and rigor. • 3. Technical Governance & Attribution • Attribution Architecture: Build and maintain the backend tracking frameworks necessary for advanced multi-touch marketing attribution, connecting system performance straight to commercial outcomes. • Global Guardrails: Establish and enforce strict operational governance, unified system labeling protocols, and clear data hygiene standards across all global regions to ensure a single source of truth. • Role Overview | Desired Background & Competencies • The Ops DNA: You have solid, dedicated experience purely in Marketing Operations, Marketing Systems Engineering, or MarTech Management within a fast-paced B2B, SaaS, or Fintech environment. • Platform Expertise: You are an administrator-level power user of major enterprise marketing automation platforms and possess a highly sophisticated understanding of CRM data architecture and relational databases. • Migration & Implementation Experience: You’ve been through the trenches of a major platform migration, software implementation, or complex technology onboarding process before. You know how to evaluate tech objectively and plan for zero system downtime. • An AI Native: You don't treat AI as a buzzword. You naturally use AI utilities, automated workflows, and modern tooling to supercharge your own productivity and solve complex logical puzzles. • Lateral & Analytical Thinker: You possess massive analytical capability. You don’t just execute a technical ticket blindly—you look at systems laterally, frame your work in terms of commercial outcomes (not just activities), and understand how a technical change impacts the broader pipeline. • Ambitious & Resilient: You thrive on ownership, excel in fast-moving environments, and are comfortable managing multiple technical projects simultaneously while maintaining an uncompromising quality bar.