Creatio - Senior PPC Specialist
Requirements
• Most importantly, we’re looking for individuals who share our values, believe in collaboration, and want to be part of a workplace where creativity, accountability, and ambition are celebrated. • Proven experience managing LinkedIn, Google Ads, Search Campaigns, Google Display, Microsoft Advertising, Facebook, and other paid media channels. • Experience with A/B testing and Google Ads experiments. • Strong proficiency in Google Analytics (GA4). • Experience in the B2B or software development industry is highly preferred. • Ability to launch campaigns from scratch, including pixel implementation and conversion setup. • Data-driven analytical mindset with a keen eye for detail and a focus on optimization. • Strong collaboration skills with digital, content, and design teams. • Strong project management skills to handle multiple campaigns simultaneously, including media planning, budgeting, and financial requests. • Proficiency with analytics and optimization tools such as Keyword Planner, plus advanced Excel skills (PivotTables, VLOOKUP, and similar functions). • Experience working with CRM systems and the ability to work with large data sets to extract meaningful insights. • Hands-on experience in performance analysis and lead generation funnel tracking. • Experience in market research, competitor analysis, and user feedback analysis, with a proven ability to plan and execute full-funnel acquisition strategies. • Knowledge of managing advertising campaigns on AI platforms such as ChatGPT and other LLMs. • Nice to have: Google Tag Manager expertise and experience managing YouTube. • What you should expect from us: • Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential. • Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally. • Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one. • Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve. • Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.
Responsibilities
• Campaign Management & Optimization: Create, manage, and optimize all digital advertising campaigns, including but not limited to Facebook, Instagram, Google, and LinkedIn. Make decisions about optimizing and stopping campaigns, and coordinate these decisions with stakeholders. • Strategic Planning: Plan and schedule marketing campaigns across different channels and regions. Collaborate with internal teams to develop and execute campaigns effectively, and provide recommendations on personalization and optimization strategies. • Data Analysis & Reporting: Create and deliver reports of KPIs. Measure, monitor, and communicate key metrics, and analyze the effectiveness of campaigns across channels to maximize results and adjust campaign structure when needed. • Paid Ads Strategy Development: Identify new approaches and strategies for paid advertising. Coordinate with management on strategy planning and execution, and implement AI-driven insights to improve ROI and campaign efficiency. • LLM Ads: Launch and optimize advertising campaigns on ChatGPT and other LLM platforms.
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