HeliosX - Product Manager, CRO
Requirements
• Have at least 5 years of product management and/or growth experience. • Hands-on experience using AI tools to speed up growth or CRO work, such as analysing data, generating test ideas or prototyping pages. • Have worked in startups/scale-ups that are growing rapidly. • Have worked on D2C products with a significant number of users. • Hands-on experience with A/B testing and optimisation on landing pages. • Have a deep understanding of acquisition KPIs and complex funnels. • Have a growth marketing/optimisation mindset. • You're extremely analytical/data-driven, and have experience working with data sets to derive insights and set priorities. • Experience working successfully with great designers and engineers. • Demonstrated problem-solving capabilities and intellectual curiosity. • Be a proactive team player who enjoys working with peers and other key stakeholders to design and execute against the evolving business needs. • Life at HeliosX • Life at HeliosX • At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions! • Aside from working with our all-star team, here are some of the other benefits you may be eligible for when coming on board: • Generous equity allocations with significant upside potential • Annual leave allowance alongside public holidays • Private health insurance, along with pre-existing condition, dental, and eye care cover • Enhanced parental leave • Cycle-to-work scheme • Electric car scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Annual home working and L&D allowance • Free Headspace subscription, employee assistance programme, and discounted gym memberships • #LI-Hybrid #LI-Senior
Responsibilities
• Conversion Rate Optimisation: • Lead ongoing experimentation efforts to identify site improvements with statistical significance, encompassing strategic testing, UX enhancements, pricing/discounting and messaging optimisation. • Utilise data-driven insights obtained from regular analysis of user behaviour and A/B testing results to generate actionable recommendations, facilitating evidence-based decisions for optimising conversion rates. • Collaborate with the UI/UX designer to identify and implement key improvements in the customer journey, aiming to reduce friction, enhance engagement, and increase conversions. • Utilise data and user insights to inform the recommendation engine for upselling, cross-selling, and other strategies. • Monitor and report on key conversion rates by page and campaign, ensuring consistent health and tracking changes resulting from CRO initiatives across various campaigns. Provide insights and recommendations for further optimisation. • New product launches: • Oversee the creation of dedicated landing pages for each new product launch, showcasing compelling product information, benefits, and persuasive call-to-action elements. • Ensure prominent placement of the new product in the website's navigation menu and structure for easy user access. • Integrate customer testimonials, reviews, or case studies on the new product's landing pages to establish trust and credibility. • Analysis and prioritisation: • Drive customer analysis and research to gain expertise and insights that can be used to influence product and road map priorities. Understand why people are or are not buying our products. • Understand the market landscape, competitor landscape, best practices, and industry trends to inform the roadmap and actively work to surpass competitors. • You will maintain an ongoing backlog of potential relevant experiments and initiatives to support your team goals, utilise a data-backed prioritisation system, and inform stakeholders of ongoing progress. This multifaceted role requires a flexible team player who can lead or assist with various marketing tasks, collaborating closely with brand, user acquisition, product, and data teams to align on initiatives and plans.
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