wpromote - Director, Data Strategy (Adobe Analytics)
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Requirements
• 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles. • Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud • Strong understanding of additional marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS). • Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms • Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context. • Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives. • Proven project management skills, capable of managing multiple teams and engagements simultaneously. • Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions. • Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services. • Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics. • Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools. • Background in developing or integrating data products or internal analytics platforms. • Experience leading analytics teams within a performance marketing or digital agency environment.
Responsibilities
• Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis. • Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio. • Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance. • Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies. • Supporting growth: Pitching new business opportunities by articulating the differentiated value of Wpromote’s Data Strategy & Analytics services and proprietary Polaris solutions. • Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. • Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. • Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products • Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards • Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture • Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.
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