• Define the VIP product strategy, roadmap, and value proposition, with clear benefits and points of differentiation.
• Develop VIP offerings and benefit programs that address client needs across our exchanges products, and other relevant services.
• Partner with VIP Relationship Managers to understand client needs and improve the tools and experiences they use to acquire, serve, and retain clients.
• Design customer lifecycle journeys, campaigns, and CRM capabilities that support acquisition, cross-selling, engagement, and retention.
• Work with Design, Engineering, Operations, Risk, and other product teams to deliver high-quality solutions that meet business and regulatory requirements.
• Use client feedback, market research, and performance data to prioritize improvements and measure results, including adoption, trading activity, and AUM.
• Track competitor offerings and regional market developments to shape VIP propositions suited to different regulated markets.
• What We Look For In You
• Bachelor’s degree or equivalent experience, with 10 or more years in product management or product strategy.
• Strong understanding of crypto and Web3, particularly exchange products such as trading and Earn, and customer benefit or loyalty programs.
• Experience building products for high-net-worth clients at a crypto exchange, brokerage, or financial institution is preferred.
• Sound commercial judgment, strong customer insight, and a track record of working across teams to deliver products.
• Ability to use data to make decisions, set priorities, and evaluate outcomes.
• Fluency in English; additional languages and experience working across markets are a plus.