AcuityMD - Marketing Operations Manager

• Campaign Execution: Collaborate with Marketing, paid media partners, and analytics to manage end-to-end campaigns, ensuring timely execution and alignment with marketing objectives. • Campaign Execution: • Commercial Operations Support: Work closely with Revenue Operations and marketing to streamline lead handoff processes, improve visibility into lead progression, and support sales teams with actionable insights and reports. • Commercial Operations Support: • Process Optimization: Support the Revenue Operations, Growth Marketing, and SDR teams in documenting, analyzing, and optimizing the marketing and sales funnels. Implement best practices to enhance efficiency and data accuracy. • Process Optimization: • Reporting & Analytics: Generate performance reports to measure the effectiveness of campaigns and channels. Provide actionable insights to both marketing and sales teams to refine strategies. • Reporting & Analytics: • Project Management: Organize status meetings, manage project timelines, and facilitate cross-functional collaboration to ensure seamless execution of campaigns. Maintain detailed meeting notes and action items. • Project Management: • Experience: 5+ years in marketing operations or digital marketing roles with a strong focus on lead management and pipeline generation. Proven track record of managing reporting for multi-channel campaigns and sales outbound efforts reporting that drive measurable results. • Technical Skills: Hands-on experience with marketing automation platforms like HubSpot and tools like Clay, UserGems, and ZoomInfo. Familiarity with analytics tools such as Google Analytics and Looker. Experience with building and maintaining custom objects and custom attribution methods. • Analytical Mindset: Ability to interpret data, generate actionable insights, and optimize campaigns based on performance metrics. • Analytical Mindset: • Execution Focus: Demonstrates a “get-it-done” attitude with a focus on tactical execution always keeping in mind the high-level strategy. Ability to implement best practices effectively without owning or building roadmaps. • Execution Focus: • Project Management: Strong organizational skills with experience leading cross-functional projects. Familiarity with project management tools like Asana and Notion. • Project Management: • Communication Skills: Effective communicator with the ability to simplify complex data for marketing and sales teams and maintain alignment across departments. Proven ability to keep teams informed while building and rolling out campaigns and CRM changes. • You must have an eligible work permit in the USA to be considered for this position.