MetaMask - Senior Lifecycle Marketing Manager

• Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc) • Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention) • Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results) • Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences. • 4-8 years of experience in lifecycle marketing • Have built lifecycle user journeys from the ground up with little to no oversight on large userbases • Excellent project management skills to manage multiple experiments at different points in their development • Practical experience executing in CEP systems such as Braze • Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset • Self starter who is data-driven, results-oriented and customer-obsessed • Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand • You thrive in a fast paced environment • Web3 experience will be a bonus • Don't meet all the requirements? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly, start-up environment—apply anyway, detailing your relevant transferable skills in your cover letter. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role. • The salary range listed for this role applies to US-based candidates only. Compensation for candidates based outside the US (including Canada, EMEA, and LATAM) will be determined based on location, experience, and skills during the interview process, and may differ from the listed US range. • US pay range (not including bonus, equity or other benefits) • $115,000—$162,000 USD • In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At MetaMask, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3.