fyxer - Senior Lifecycle Marketing & CRM Manager

• Experiment engine: Run a continuous test-and-learn programme across lifecycle - A/B tests, segmentation experiments, send-time tests, copy variants - always with a clear hypothesis and a commercial read on results. • Campaign ownership: Build and execute lifecycle campaigns from activation and onboarding through to retention and expansion, across both our prosumer and B2B audiences. • Customer.io http://Customer.io execution: Manage our CRM tool setup, primarily within Customer.io http://Customer.io - workflows, sequences, segmentation, lead scoring - and keep it running reliably and scalably as we grow. • Data-driven decisions: Use data to understand where users drop off, where engagement is highest, and where the biggest commercial opportunities sit. Act on what you find. • Cross-functional work: Collaborate closely with Data, Engineering, Customer Support, Marketing, and Sales to keep lifecycle campaigns timely, relevant, and joined up across the customer journey. • Performance reporting: Report on campaign impact clearly and regularly, focused on commercial outcomes and what we’re doing differently as a result. • You might be a fit if you: • Have 4–7 years of hands-on lifecycle experience • Are genuinely proficient in Customer.io http://Customer.io: you can build complex campaigns, workflows, and segmentation logic from scratch, not just edit what someone else set up. • Have worked in B2B - or in a D2C or consumer business with a complex, multi-stage customer lifecycle (freemium, subscription, product-led growth) • Are commercially wired - you care about pipeline, conversion, and revenue, not just open rates and send volumes • Are comfortable operating without a fully-formed playbook and can make good decisions under ambiguity • Know how to design a clean experiment, read the results, and turn them into clear next actions • Write well and take care with messaging - you understand that lifecycle is part craft • Have worked across both PLG and sales-assisted motions - ideally where those two things had to talk to each other • Know your way around tools like Clay, Apollo, or intent data platforms • Have been an early or growth-stage hire and had to build from scratch • People who need full clarity before they can move - we’re still figuring out parts of this and the playbook isn’t written yet • Marketers who measure success in sends and opens rather than revenue outcomes • We hire small numbers of exceptional people who want ownership and autonomy. You’ll be expected to work with urgency and intensity, and you’ll see your work have a direct commercial impact. • Folks that thrive at Fyxer: • You want to build from the ground up and have real impact • You want unreasonable ownership of your own world • You work hard, with intensity every day, and move incredibly quickly • You always challenge the systems you’re in to be better • Our culture is intentional. It stems from the fact we’re in the race of our lives to reshape one of the largest AI opportunities that exists: email. There is only first or last. • This requires focus and discipline. So we’ll do everything we can to remove distraction, support your wellbeing, and reward your impact. • If you’re excited to play a big part in lifecycle marketing at one of the UK’s fastest-growing AI companies, we’d love to hear from you