hinge-health - Senior Associate, Commercial Marketing
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Requirements
• A B2B marketer and content builder with experience creating high-impact, sales-facing and prospect-facing assets that support complex, multi-stakeholder deals. • A strong writer, editor, and project manager who can turn complex ideas into simple, compelling stories and manage multiple projects and stakeholders simultaneously. • A collaborative partner who builds trust with commercial, marketing, creative, and operations teams, and can incorporate feedback without losing sight of the brief. • AI-forward and curious—comfortable using AI tools to accelerate content development, research, and synthesis while maintaining high-quality outputs. • Proactive, detail-oriented, and execution-focused; you thrive in a fast-paced environment and are motivated by helping sales teams win. • 3–6 years of relevant experience in B2B marketing, content marketing, commercial marketing, sales enablement, or a related field. • Proven experience creating prospect- and sales-facing content such as webinars, one-pagers, emails, presentations, landing pages, and microsites for a B2B audience. • Strong writing, editing, and project management skills, with a track record of managing multiple priorities and stakeholders. • Hands-on experience with marketing and project management tools, including at least one CMS for sales content (e.g., Highspot), a webinar platform (e.g., Zoom), and project management tools (e.g., Asana). • Experience in healthcare, benefits, or digital health, or with enterprise buyers such as benefits decision-makers or HR leaders. • Familiarity with Salesforce and how marketing and sales teams use it to track opportunities and campaigns. • Experience supporting RFP content and other late-stage deal materials in a B2B commercial environment. • Demonstrated experience using AI tools to accelerate content workflows, research, and synthesis. • HINGE HEALTH HYBRID MODEL • We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.
Responsibilities
• Learn our commercial priorities, target audiences, and existing content library, building strong relationships with Commercial Marketing Managers and key commercial stakeholders. • Take ownership of in-flight content requests, including sales enablement materials and webinars, ensuring deliverables are high-quality and on time. • Develop and execute a steady drumbeat of sales enablement and thought leadership content (e.g., webinars, one-pagers, emails, presentations, landing pages, microsites) mapped to key stages of the buyer journey and our go-to-market strategies. • Lead webinar content and execution end to end—from concepting and speaker coordination to promotion support and follow-up assets—so webinars reliably drive engagement and influence pipeline. • Support campaigns with targeted content that opens new business opportunities and helps commercial teams tell a clear, differentiated story to prospects. • By your first year: • Own our internal commercial content management system (e.g., Highspot), ensuring assets are up to date, easy to find, and aligned to sales stages, lines of business, and go-to-market priorities. • Serve as a go-to partner for RFP content and other prospect-facing materials, helping teams communicate Hinge Health’s value clearly and consistently across channels. • Continuously improve how we plan, produce, and measure commercial content, using AI tools and marketing systems to drive efficiency and quality across your work.
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