ExpressVPN - Lead Product Designer
Requirements
• Extensive, proven experience shipping high-quality UX and UI across mobile, desktop, and web • Deep expertise in interaction design, visual design, information architecture, UX writing, and prototyping • Proven experience in conversion-focused UX and growth design, with clear impact on business metrics • Expertise in A/B testing, experiment design, and UX optimization workflows • Strong ability to create clear UX documentation, including wireframes, mockups, prototypes, and flows • Experience collaborating closely with engineering teams; comfortable discussing technical topics and managing design–development handoff • Experience working cross-functionally with product owners, engineers, content strategists, and product managers • Hands-on experience contributing to or managing design systems, ensuring consistency across components and tokens • Familiarity with AI-powered design tools and integrating them into workflows • Outstanding portfolio demonstrating high-quality UX, CRO, and growth design work, with measurable business impact (e.g., conversion, retention, LTV) • Proficiency in Figma and familiarity with tools such as Adobe Creative Suite, Framer, or similar • Attributes • Master of craft: Sets a high standard for design quality; delivers work that is both beautiful and high-performing • Master of craft: • Strategic and analytical: Connects design decisions to business outcomes using a data-informed approach • Strategic and analytical: • Collaborative communicator: Works effectively across disciplines, articulates rationale clearly, and influences without authority • Collaborative communicator: • Detail-oriented: Maintains a consistently high bar with polished, pixel-perfect execution • Detail-oriented: • Proactive and adaptable: Thrives in fast-paced environments, balances priorities, and requires minimal direction • Proactive and adaptable: • Curious and growth-minded: Stays current with design trends, tools, and research methods—and shares knowledge with others • Curious and growth-minded: • Experience with service design and end-to-end journey mapping across touchpoints • Experience planning, recruiting, conducting, and reporting on user research • Understanding of technical constraints in product design, including system architecture, APIs, platform limitations, and component-based development • Background in privacy, security, or SaaS/subscription product design • Active participation in the design community (e.g., speaking, writing, or contributing to open-source design resources) • At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above. • Hong Kong • Singapore and the UK • Please upload your resume as a PDF and do not include any salary or compensation information in it. • ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.
Responsibilities
• Drive complex design end-to-end: Lead product design across 7+ platforms—iOS, Android, Windows, Mac, browser extensions, router, and web—defining user flows, wireframes, and high-fidelity interfaces that are both visually refined and strategically sound. • Drive complex design end-to-end: • Set the craft standard: Act as the senior design voice on the team, upholding a high-quality bar, pushing thinking further, and modeling best-in-class design practices in close partnership with the Product Design Manager and Head of Design. • Set the craft standard: • Ground design in user research: Facilitate user research to understand behaviors, needs, and security-related concerns, and translate findings into informed, well-reasoned design decisions aligned with user and business goals. • Ground design in user research: • Prototype and validate solutions: Build interactive prototypes to explore and pressure-test design solutions, enabling fast validation with users and stakeholders before development. • Prototype and validate solutions: • Make security feel human: Apply UX best practices and product design thinking to simplify complex cybersecurity and privacy concepts—making technically dense experiences feel intuitive, approachable, and trustworthy. • Make security feel human: • Bridge product, engineering, and design: Translate technical requirements from engineers, product managers, and security experts into user-friendly design solutions, ensuring intent is preserved through handoff. • Bridge product, engineering, and design: • Influence product direction upward: Partner with product managers and senior stakeholders to shape product direction—bringing a design perspective into roadmap discussions, early-stage scoping, and prioritization. • Influence product direction upward: • Communicate upward with authority: Present design work to senior stakeholders and leadership with clarity and confidence—framing decisions in terms of user impact, business outcomes, and strategic fit. • Communicate upward with authority: • Collaborate cross-functionally: Work closely with product, marketing, engineering, analytics, affiliate, and content teams to align design solutions with user needs and business objectives. • Collaborate cross-functionally: • Test, learn, and iterate: Conduct usability testing, synthesize findings, and iterate rigorously—treating every release as a starting point, not an endpoint. • Test, learn, and iterate: • Design for accessibility and privacy: Ensure interfaces meet accessibility and privacy standards, treating inclusion and data protection as foundational requirements—not afterthoughts. • Design for accessibility and privacy: • Maintain and evolve the design system: Own and evolve the design system, maintaining consistency across components, tokens, and documentation to support a scalable and coherent product experience. • Maintain and evolve the design system: • Mentor and elevate the team: Mentor junior designers, contribute to a strong critique culture, and partner with the Product Design Manager to continuously raise the team’s quality bar. • Mentor and elevate the team: • Integrate AI into your workflow: Champion AI-powered design tools such as Figma AI, Claude, and Gemini to accelerate workflows, improve output quality, and help the team work smarter. • Integrate AI into your workflow: • Participate in creative brainstorming: Actively contribute ideas, build on others’ thinking, and help teams move from problem to possibility. • Participate in creative brainstorming:
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