ExpressVPN - Senior UX Designer

Singapore - Hybrid$37k - $37k2mo ago

In Office Senior APAC E-commerce UX Designer CRO Figma Adobe Creative Suite Framer Team Management Product Marketing

Requirements

• Proven experience in conversion-focused UX and web design, preferably for marketing, product, or e-commerce experiences that drive measurable business outcomes • conversion-focused UX and web design • Strong understanding of visual hierarchy, typography, color, and composition to create designs that are both beautiful and high-performing • visual hierarchy, typography, color, and composition • Expertise in A/B testing, experiment design, and UX optimization workflows • A/B testing • Skilled in creating effective UX documentation—including wireframes, mockups, prototypes, and flows—to communicate design intent clearly • effective UX documentation • Experienced working cross-functionally with marketers, engineers, content strategists, and product managers to align user experience with business goals • cross-functionally • Hands-on experience managing or contributing to design systems, ensuring consistency across components and tokens • managing or contributing to design systems • Strong understanding of UX psychology, growth experimentation, and conversion optimization principles, applying user behavior insights to drive engagement and retention • UX psychology, growth experimentation • conversion optimization principles • A portfolio that demonstrates high-quality UX, CRO, and Growth Design work—with clear evidence of impact on business metrics such as conversion, retention, or lifetime value • A portfolio that demonstrates high-quality UX, CRO, and Growth Design work • Proficiency in Figma and familiarity with tools like Adobe Creative Suite, Framer, or similar • Figma • Strategic and analytical: You approach design challenges with a data-informed mindset and a focus on outcomes • Strategic and analytical: • Proactive and adaptable: You thrive in fast-paced environments, balancing multiple projects without sacrificing quality • Proactive and adaptable: • Collaborative communicator: You work seamlessly with teams across disciplines and articulate your design rationale clearly • Collaborative communicator: • Detail-oriented and quality-driven: You take pride in polished execution and pixel-perfect delivery • Detail-oriented and quality-driven: • Curious and growth-minded: You embrace feedback, continuously learn, and always look for ways to improve both design and process • Curious and growth-minded: • Nice skills to have, but not required (if any) • Understanding of web page setup, including some knowledge of HTML and CSS, or experience with CMS platforms like WordPress or Contentful

Responsibilities

• Lead conversion-driven design: Create and optimize marketing and landing pages that deliver high engagement and measurable improvements in conversion rates. • Lead conversion-driven design • Own top-of-funnel and conversion-critical touchpoints: landing pages, onboarding flows, and campaign experiments — with a focus on measurable performance outcomes. • Own top-of-funnel and conversion-critical touchpoints • Design and execute A/B tests: Develop hypotheses, create test variants, and analyze performance to validate UX and conversion insights. • Design and execute A/B tests • Create well-converting user experiences for the web: Apply strong understanding of visual hierarchy, information architecture, and consumer psychology to design seamless user journeys. • Create well-converting user experiences for the web • Collaborate cross-functionally: Work closely with product, marketing, engineering, analytics, affiliate, and content teams to align design solutions with both user needs and business objectives. • Collaborate cross-functionally • Design and review user journeys for partner websites: Provide design guidance, feedback, and annotations to optimize affiliate and third-party experiences. • Design and review user journeys for partner websites • Understand our users and competitors: Maintain a deep understanding of our customers’ motivations and market context to inform design decisions that balance user experience with commercial goals. • Understand our users and competitors • Produce high-quality UX deliverables: Create detailed mockups, flows, and presentations to communicate design intent and secure stakeholder alignment. • Produce high-quality UX deliverables • Manage and evolve the design system: Ensure design consistency across components, tokens, and documentation, while supporting requests from the broader design and development teams. • Manage and evolve the design system • Continuously improve the website experience: Identify user pain points, propose solutions, and measure the impact of design improvements. • Continuously improve the website experience • Use AI tools to accelerate prototyping, personalization, and experiment validation — and help establish best practices across the team. • Use AI tools to accelerate

Benefits

• Challenging work in a fun and collaborative environment • Attractive compensation and time-off benefits • Full-time employment with flexible working hours • Fully stocked pantry with breakfast foods, fresh fruit, and snacks • Team lunches and company events every quarter • Multicultural teams represented by 30+ nationalities in offices around the world • Note: Please upload your resume and portfolio (as a PDF or a link), and do not include any salary or compensation information in either document. • At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above. • Hong Kong • Singapore and the UK • Please upload your resume as a PDF and do not include any salary or compensation information in it. • ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.