ruby-labs - Senior Performance Creative
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Requirements
• 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company. • Proven track record of managing creative projects from inception to completion. • Strong portfolio demonstrating expertise in producing high-performing digital ads. • Expertise in digital advertising platforms and understanding of performance metrics. • Proficiency in project management tools and collaboration software. • Ability to perform data analysis to draw actionable insights from campaign results. • Up-to-date knowledge of AI tools used in creative production, with the ability to leverage them effectively to generate innovative ad creatives. • Personal Qualities: • Strong creative vision with the ability to think out of the box and challenge the status quo. • Excellent communication and interpersonal skills to manage diverse teams and stakeholders. • Detail-oriented with strong organizational skills to manage multiple projects simultaneously. • Ability to quickly adapt to new technologies and changes in the digital marketing landscape. • Willingness to experiment with new creative ideas and approaches to advertising. • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Responsibilities
• 1. Creative Development: • Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition. • Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers. • Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and effectively meet campaign goals. • 2. Project Management: • Oversee the production process to ensure all projects are delivered on time and meet the creative vision, with particular attention to optimizing the impact on customer acquisition. • Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs. • 3. Performance Analysis: • Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms, identifying those that best contribute to customer acquisition. • Generate and test hypotheses in A/B testing to refine creatives, with a focus on optimizing conversion rates and improving overall campaign performance. • Provide regular reports to the Ad Creative Lead on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition. • 4. Market and Competitor Analysis: • Conduct thorough competitor research to understand market benchmarks and creative standards, particularly those successful in acquiring customers. • Identify emerging trends in ad creative production and propose innovative solutions to leverage these trends for better market positioning and customer engagement. • 5. Collaborative Efforts: • Liaise between creative teams and user acquisition managers to ensure that ad creatives are optimized for performance based on real-time data. • Facilitate brainstorming sessions that encourage a culture of creativity and continuous improvement, aimed at boosting customer acquisition and retention.
Benefits
• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0 • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
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