crypto - CRM MarTech & Email Ops Manager
Requirements
• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment • Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar • Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic • Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis • Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must • Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs • Exceptional organisational skills — systematic approach to documentation, process design, and project management • Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams • Fluent English (written and verbal) is a must • Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements • Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling • Experience with API integrations and writing technical specifications for engineering teams • Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email) • Background in Sports, prediction markets, fintech, crypto, trading • Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs
Responsibilities
• Email Operations & Lifecycle Management • Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs • Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability • Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering • Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders • Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring • Support GTM launches for new products and features — translating product briefs into campaign execution at pace • MarTech Strategy & Platform Management • Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines • Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability • Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms • Write API requirements and payload specifications for MarTech integrations • Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases • Evaluate emerging MarTech capabilities and provide recommendations for future technology investments • Develop reporting frameworks that demonstrate business value generated through MarTech and email investments • Stakeholder & Process Management • Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results • Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives • Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy • Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs • Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins • AI & Productivity Innovation • Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting • Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production • Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts • Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale
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