Welltech - Email Marketing Manager

• Lifecycle Strategy & Execution • Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads focusing on high-volume, hands-on campaign execution. Helping monitor performance against first subscription targets. • Assist in building and maintaining automated journeys, including segmentation set-up, QA, and basic troubleshooting, under guidance. • Learn how messaging and lifecycle content align to customer behaviour and journey context, contributing observations to team discussions. • Campaign Development, Content & Personalisation • Help execute personalised campaigns that communicate the value proposition, working from established messaging frameworks. • Support the Content Lead by drafting simple briefs and helping coordinate copy and creative requests. • Assist with tailoring messaging for different segments and funnel stages, learning how tone and positioning shift across audiences. • Support QA of content and creative to help ensure consistency across touchpoints. • Testing, Optimisation & Analytics • Participate in setting up simple A/B tests against a pre-defined framework, assist in collecting and organising campaign data, supporting reporting for the wider team. • Help document learnings from tests and campaigns, building an understanding of what drives performance. • Cross-Functional Collaboration • Support the CRM team in day-to-day coordination with monetization, Performance Marketing, Product, and Analytics. • Build working relationships with the Lifecycle Content Lead and other cross-functional partners. • Help ensure cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging. • The ideal profile • The ideal profile • 2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution. • Knowledge of email marketing fundamentals (deliverability basics, audience segmentation, and core campaign principles). • Eager and able to pick up new CRM tools quickly, with prior experience operating standard ESP/automation platforms (e.g., e-Sputnik, Reteno, Braze, or similar). • Execution-ready mindset: Ready to work hands-on and comfortable with repetitive, detail-heavy daily execution work • Comfortable managing multiple tasks in a fast-paced, team-supported environment • Familiarity with JIRA, Asana, Confluence, Notion, or Slack • Nice-to-have: basic Figma skills; HTML/JSON knowledge • Hiring Journey • Hiring Journey • ⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Competency Interview • Check out some of our products • Muscle Booster — https://musclebooster.fitness/ • Yoga-Go — https://yoga-go.io/ • WalkFit - http://walkfit.pro