oyster - Content Marketing Lead
Requirements
• 8+ years in content, editorial, or brand journalism, including senior ownership of a brand narrative or thought leadership programme at a B2B technology company. • Evidence of setting a company or category narrative that changed decisions, earned external authority, and was adopted across teams. • A portfolio of work that earned attention on merit through citations, quotations, debate, or organic sharing. • A demonstrated AI-first practice beyond drafting, including agents, custom workflows, evaluation, QA, governance, and adoption by others. • Exceptional English-language editorial judgment, writing, editing, sourcing, and voice control. • Ability to turn proprietary data and complex research into clear, defensible arguments with business relevance. • Experience making high-leverage trade-offs and setting direction across executives and multiple functions without formal authority. • Proven ability to build scalable mechanisms, operating standards, and roadmaps that enable others to deliver consistently. • Genuine motivation to operate as a high-autonomy IC with no direct reports and company-critical scope. • Domain background in HR tech, global employment, future of work, fintech, or another compliance-heavy category. • Experience with AI search visibility — optimising for how assistants retrieve, summarise, and cite sources. • Multimedia range: video, podcast, or design fluency. • Experience standing up an in-house newsroom or an original research programme. • You have worked or lived across multiple markets, or speak more than one language. • This might not be right for you if... • You want a people-management role now rather than a high-autonomy IC remit. • Your AI experience is primarily prompting for drafts rather than building and evaluating systems. • You prefer high-volume production to a small portfolio of high-conviction work. • You are uncomfortable challenging vague, unsourced, or off-voice work—including work from senior stakeholders. • You need a tightly defined execution plan rather than shaping a function under ambiguity. • You'll also need • A reliable home internet connection and fluency in both written and spoken English • HOW WE WORK TOGETHER AT OYSTER • Our values guide the work we do, the decisions we make, and the culture that makes Oyster what it is. We make it happen—progress is our default setting. We drive change, we build and give trust, and we move as one united team. • Our mission is to create a more equal world of work: helping companies everywhere hire, pay, and care for talent anywhere. Everything we do ladders up to our mission. We embrace asynchronous, collaborative work and share how we operate in the Oyster Public HQ https://oysterhr.notion.site/Welcome-to-The-Reef-Oyster-s-Open-Source-Employee-Guide-fc482e3f107c4afd8c85ed217f1d0c1d so other global teams can learn from us. • With diverse locations, cultures, and needs, we created How YOU Work; https://oysterhr.notion.site/How-YOU-work-ac16c1932e314ffd8cb693e332458395 a program supporting your whole human experience at Oyster: • Work from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere. • Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country. • Mental health support: Access Plumm https://oysterhr.notion.site/Plumm-3b5e7e70dec6428e975f68f25972cfb7, our mental well-being service. • Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet to spend on a wide range of options. • Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally. • WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly. • ✨ THE BEST JOBS SHOULD BE AVAILABLE TO EVERYONE • We embrace diverse perspectives and intentionally build our product and company with an inclusive, global mindset. We encourage you to apply, even if you don’t meet every criterion, and are committed to a trust-based, thriving environment. • Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email [email protected] with the subject line: Interview Accommodations. • Our available positions are on our careers page. Our team will only contact you from an @oysterhr.com email, and we will never ask for money as part of an interview process or job offer. If you receive a suspicious email about Oyster jobs or are directed to a site other than www.oysterhr.com/careers http://www.oysterhr.com/careers, please report it via our Compliance and Ethics Helpline https://faceup.com/c/8tpzyyye.
Responsibilities
• Own the narrative • Define Oyster’s long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing teams. • Resolve high-stakes narrative trade-offs and establish the positions, evidence standards, and language Oyster uses consistently across business areas. • Own a multi-year editorial roadmap and a focused portfolio of flagship research and thought-leadership bets linked to company strategy. • Act as the final quality bar for voice, accuracy, evidence, and taste across human- and AI-produced content. • Build company-wide AI content mechanisms • Architect and govern reusable systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and reporting. • Define risk-based rules for where AI leads, where humans lead, and where specialist or executive approval is mandatory. • Establish mechanisms and standards adopted across Marketing and relevant partner teams, not only within the content workflow. • Measure leverage through throughput, cycle time, cost, adoption, quality, and business impact; evolve the system each quarter. • Lead thought leadership and executive voice • Set the operating model for executive publishing and advise leaders on the arguments Oyster should make publicly. • Turn proprietary employment, salary, and hiring data into a durable original-research programme that shapes external conversation. • Own business impact • Connect editorial and narrative decisions to company growth, customer trust, target-account engagement, earned influence, and pipeline. • Build reporting that enables executives and teams to make better portfolio and investment decisions. • Identify emerging market shifts early and recommend company responses before they become obvious. • Mobilize the extended organization • Set direction for senior stakeholders, freelancers, agencies, specialists, and subject-matter experts without relying on formal authority. • Create decision rights, operating rhythms, and shared standards that enable multiple teams to execute consistently. • Define the long-term roadmap and future organizational shape of the capability, including what remains expert-led, becomes a system, or requires hiring.
Benefits
• Please enter the country you are located in • Please select the option that best describes your authorization to work in your country of residence. • I am a citizen/permanent resident with full work authorization • I have an existing work permit/visa that does not require employer sponsorship • I have a work permit/visa that requires employer transfer or sponsorship • I currently need employer sponsorship to work legally in my country of residence • Describe one AI system you built for research, writing, verification, repurposing, or content measurement. What did it change, and how did you evaluate quality, privacy, accuracy, and brand risk? • How have you connected thought leadership or editorial work to commercial outcomes such as target-account engagement, earned coverage, search visibility, or pipeline influence? • Give an example of directing freelancers, agencies, or subject-matter experts without direct authority while maintaining a high and consistent quality bar. • Please share a short summary about yourself and why you're interested in Oyster! • What attributes do you possess that set you up for success in a fully remote environment? • Google Workspace (GSuite) • None of the above • I confirm I have read OysterHR's Privacy Notice • Recruiting Privacy Policy
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