Flo Health - Creator Partnerships Manager (TikTok One & UGC, Paid Social)
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Requirements
• 2–5 years in influencer marketing, UGC, or performance creative roles • Strong understanding of paid social performance drivers • Have experience optimizing content specifically for paid ads, not organic • paid ads, not organic • Experience using TikTok One • TikTok One • Strong understanding of TikTok-native content - trends, hooks, formats, and storytelling styles. • Experience managing content pipelines at scale (multiple assets, fast testing cycles) • content pipelines at scale • Experience managing and collaborating with creators • Comfortable working cross-functionally with production/editing teams • production/editing teams • Highly organized and detail-oriented in a fast-paced environment • #LI-DL1 #LI-Hybrid • How we work • We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. • You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. • What you'll get • What you'll get • We support impact with meaningful reward. Here’s what that looks like: • Competitive salary and annual reviews • Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
Responsibilities
• We’re looking for someone who sits at the intersection of creators, creative, and paid social - gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results. • creators, creative, and paid social • As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance. • scalable UGC pipeline • You’ll also need a deep understanding of TikTok-native content and culture - what feels organic, what grabs attention instantly, and what converts. • TikTok-native content and culture • Launch and manage briefs via TikTok One and other creator marketplaces • briefs via TikTok One • Build and manage a network of in-house creators • Establish creator strategy (personas, roles, segments) • creator strategy • Develop and own creative strategy • creative strategy • Build and maintain a consistent UGC production pipeline • consistent UGC production pipeline • Develop clear, performance-driven briefs • Partner closely with the production team on editing, iterations, and scaling winning creatives • production team • Oversee high-volume content output with fast turnaround times • high-volume content output • Analyze creative performance (CTR, hooks, conversions) to identify winning patterns • Translate insights into new briefs, iterations, and testing frameworks • new briefs, iterations, and testing frameworks • Provide structured, actionable feedback to creators to improve performance over time • Collaborate with paid media teams
Benefits
• Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
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