ExpressVPN - CRM Marketing Associate - Upsell & Revenue Expansion

• Campaign Execution & Programme Support • Build and configure upsell campaigns and canvases in Braze — audience logic, offer triggers, message variants, timing, and channel routing — working within frameworks set by the workstream lead. • Execute the upsell campaign calendar with precision: audience setup, content population, QA, and launch on schedule. • Work within established offer structures, discount logic, and eligibility rules — understanding the commercial rationale behind each so you can flag anything that looks off. • Performance Analysis & Commercial Contribution • Track and report on upsell KPIs — conversion rate, revenue per transaction, AOV, channel engagement — and deliver structured post-campaign summaries to the lead. • Go beyond reporting: analyse performance with a commercial lens, identify patterns, and bring hypotheses about what could be improved to planning conversations. • Support the design and execution of A/B tests — helping to define variants, build them in Braze, and document results with clear, actionable conclusions. • Over time, develop and pitch your own experiment ideas grounded in data — audience refinements, offer timing, message framing, discount sensitivity — and work with the lead to prioritise and test them. • Audience & Segment Management • Maintain upsell audience segments in Braze — keeping eligibility logic, exclusion rules, and offer targeting aligned with the lead's current definitions. • Monitor audience quality signals — list size trends, complaint rates, engagement by segment — and surface concerns before they affect programme performance. • Raise structured requests to CRM Ops for new data attributes or event signals that could sharpen targeting, as directed by the lead. • Quality & Operational Standards • Run rigorous pre-send QA on every upsell campaign: rendering, link validation, audience confirmation, discount logic check, and personalisation accuracy. • Maintain operational documentation for the upsell workstream — canvas notes, naming conventions, performance logs — keeping them accurate and up to date. • Escalate anomalies, unexpected audience sizes, or content issues to the lead before any campaign goes live. • Collaboration & Growth • Work closely with the workstream lead — contributing to sprint planning, campaign reviews, and retrospectives as a thinking partner, not just an executor. • Brief creative teams with context-rich, commercially grounded inputs: audience intent, offer rationale, tone direction, and performance benchmarks. • Build your commercial CRM instincts: understand the product catalogue, pricing mechanics, and subscription dynamics well enough to know when a campaign decision feels commercially off.