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Jobs(26,671)/SEO Specialist Role(43)/Boulevard (9) - SEO/AEO Manager
Boulevard

Boulevard - SEO/AEO Manager

Remote - USA$128k - $152k+ Equity3w ago
RemoteSeniorNAInsuranceArtificial IntelligenceSEO SpecialistAccount ManagerSEOProduct MarketingReportingDocumentationB2B

Requirements

• 5-8+ years of hands-on SEO experience with clear accountability for organic traffic, rankings, and pipeline metrics like MQLs and SALs • Deep expertise in technical SEO: site architecture, structured data/schema markup, Core Web Vitals, crawl efficiency, and indexing – with the ability to guide developers on technical implementation and to measure the impact of those changes • Hands-on experience building AEO strategy and measurement, tracking citation frequency, brand mention share, and referral traffic from AI answer engines like ChatGPT, Perplexity, and Google AI Overviews • Experience operating as a hands-on individual contributor, owning the SEO program end to end and partnering with content and web teams to execute • Strong content and keyword instincts, with experience running keyword research, intent analysis, and content gap analysis to inform the editorial roadmap, working with the content team • Highly analytical, able to diagnose ranking or visibility drops and identify opportunities to capture more share of search • Experience building and maintaining dashboards, reporting, and performance narratives for organic channels • Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement • Experience working cross-functionally with Content, Web/Engineering, Product Marketing, and Demand Gen • Experience evaluating and implementing new AI tools for content production or SEO workflows to scale editorial content, including work with Claude Code and/or Codex • Experience in B2B SaaS, vertical SaaS, or multi-location business models • Hands-on experience with AI visibility/citation tracking tools like Peec, Profound, Scrunch, or AirOps • Exposure to emerging AI crawling protocols and formats (llms.txt, plain-markdown pages built for LLM consumption, schema implementation) • Experience with international or multi-region SEO • Experience with Sigma, Looker, and other reporting platforms • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle: $127,500-$152,000 per year; for all other U.S. locations: $110,000-$129,500 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • How We Take Care of Our Team • Our business is deeply immersed in an industry that’s centered around helping people feel their best, so we know that taking care of yourself isn’t selfish; it’s essential. That’s why our culture pairs high standards with genuine care. We don't glorify burnout or wear ‘always on’ as a badge of honor. Instead, we’ve created benefits designed to support you inside and outside of work, so you can bring your best self to both. • Here’s how we support you: • Competitive base pay and performance bonus eligibility because you deserve to be rewarded for your impact. • Equity participation for all full-time employees because we believe the people helping build Boulevard should share in our long-term success. • Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage to help take care of you and your loved ones. • An annual $1,200 HSA employer contribution for eligible plans to help support healthcare costs and future planning. • 100% covered dental, vision, life, and disability insurance, ensuring you stay healthy, protected, and ready for whatever life brings. • 12 weeks of fully paid U.S. parental leave supporting all new parents equally as they take the time to bond, adjust, and be present when welcoming a new family member. • Flexible paid time off, plus 10 U.S. company holidays, where you are encouraged to rest, recharge, and take the time you need, guilt-free. • Fully remote with support, including a $200 home office setup allowance and a $50 monthly WFH reimbursement so your workspace is set up for success. • $200 quarterly Boulevard Bucks to prioritize your well-being and stay connected to the industry we serve. • And other perks like One Medical membership and Employee Assistant Program. • To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice.

Responsibilities

• Own the SEO program end to end – technical SEO, on-page optimization, content strategy, internal linking, and link building – in partnership with the Content & Web team • Lead technical SEO execution: site architecture, structured data/schema markup, Core Web Vitals, crawl and indexing health • Build and evolve Boulevard’s AEO strategy, implementing “answer-first” content formatting and semantic reinforcement to earn inclusion in AI Overviews and citations across ChatGPT, Perplexity, and Gemini – including modifying schema and structured data to help with crawl/capture • Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent – ideally building search TAMs and keyword and content mapping documents to drive strategy • Monitor performance regularly across traditional metrics (rankings, clicks, impressions) and next-gen metrics (citation frequency, share of voice, AI referral traffic) – spotting trends and making proactive recommendations • Build and maintain dashboards and reports that clearly communicate organic performance, insights, and recommendations to stakeholders • Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution, tying organic activity to MQLs, SALs, and Demo Completes • Collaborate with Brand & Content, Web/Engineering, Product Marketing, and Growth to align the roadmap with business priorities • Identify opportunities to improve performance through automation, AI tooling, and process improvements

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