Motive - Senior Technical SEO Specialist

• Lead execution for Motive's technical SEO program, conducting recurring audits covering crawlability, indexation, rendering, redirects, canonical tags, internal link structures, structured data, and page quality. • Use and help improve AI-assisted workflows that turn crawl and search performance data into a clear, prioritized list of fixes, with human judgment applied before anything ships. • Identify and resolve content cannibalization and duplication, working with Content and Web to consolidate, redirect, or differentiate pages so each topic has one clear page that ranks. • Partner with Web Engineering to improve site errors, warnings, and performance issues on key pages & templates, with recommendations tied to impact on traffic and conversion. • Optimize high-intent product, solution, and industry pages so they rank and convert on non-brand searches. • Improve information architecture, navigation, and internal linking so our pages connect cleanly and capture long-tail demand. • Drive technical SEO across our international sites, including hreflang, regional sitemaps, canonical strategy, and localized templates. Partner with regional marketing teams and native-language reviewers so localized pages reflect how local buyers actually search. • Define technical SEO requirements for new templates, page types, and CMS capabilities, and provide SEO QA for launches, migrations, and redesigns. • Turn findings into clear, engineering-ready requirements that explain what's wrong, why it matters, and how to fix it. • Act as the primary technical SEO partner for web and marketing stakeholders, and help non-technical partners understand trade-offs and impact.