Boulevard - Experiential Programs Manager
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Requirements
• 3–6+ years in B2B marketing, growth, field marketing, or experiential marketing roles, with hands-on experience running direct mail or gifting programs • Strong creative instincts and ability to translate strategy into compelling concepts • Experience partnering cross-functionally with Marketing and Sales teams • Strong project management skills with the ability to manage multiple programs simultaneously • Analytical mindset with experience measuring and communicating business impact • High attention to detail and commitment to quality and brand consistency • How We’ll Take Care Of You: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $116,500 - $145,500 per year. For all other U.S. locations, the anticipated base salary range is $92,500 - $119,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Responsibilities
• Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement • Identify high-impact opportunities where physical experiences can drive differentiation and results • Continuously test new formats, vendors, and approaches to expand the channel • Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action • Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag • Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand • Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery) • Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel • Advise on the most effective formats, price points, and approaches based on audience and objectives • Track and analyze performance across key metrics, including meeting conversion, pipeline influence, and ROI
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