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Requirements
• 4+ years of professional experience in the Web3 landscape, with at least 2 years specifically in Web3/crypto marketing. Experience in DeFi or blockchain network companies/projects is a must. • Familiarity with both centralized and decentralized blockchain platforms and services targeting retail users. • Deep understanding of DeFi protocol mechanisms and their impact on user behavior and ecosystem growth. • Experience using on-chain data analytics platforms such as Dune Analytics and similar tools to extract insights and inform campaign strategies. • ROI-driven and strategic thinker with a strong analytical mindset. • A natural leader combining creativity with data-driven decision-making. • Excellent communication skills with the ability to influence and align multiple stakeholders. • Detail-oriented and diligent, with strong problem-solving skills and the ability to work autonomously. • Highly organized, able to manage multiple projects simultaneously, meet tight deadlines, and handle budgets effectively. • High energy and self-motivated, capable of working with minimal supervision. • Deep understanding of the BNB Chain ecosystem and its key projects. • Experience with influencer marketing, community engagement, and ecosystem partnerships in the crypto/Web3 space. • Proficiency with marketing analytics tools, CRM platforms, and campaign tracking software. • Multilingual and/or experience working in global markets is a plus.
Responsibilities
• Identify growth opportunities for user acquisition and channel optimization across BNB Chain products through data-driven research and analysis of key metrics. • Plan and execute targeted social media campaigns to increase exposure and visibility of BNB Chain across major social platforms. • Design and manage DeFi-focused campaigns aimed at driving key performance indicators such as Total Value Locked (TVL), transaction volume, and trading volume. • Collaborate with Product Managers, Product Marketing, Business Development, and other stakeholders to align campaign strategies with business priorities and incorporate insights from campaign reviews. • Develop cohesive, shared go-to-market (GTM) plans with clear timelines by working closely with key stakeholders. • Leverage historical data and customer insights to build, test, and iterate on the optimal marketing channel mix. • Provide thought leadership on emerging marketing trends and user stories to identify, test, and optimize new opportunities and processes. • Communicate regularly and share post-campaign learnings with internal teams and external partners to drive continuous improvement. • Manage campaign budgets, timelines, and performance metrics to ensure successful execution and ROI. • Support product launches, ecosystem events, and developer programs with targeted marketing initiatives. • Build and maintain strong relationships with ecosystem partners and key stakeholders.
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