GitLab - Talent Brand Manager
Requirements
• Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field. • Experience translating a brand or employer value proposition into content, campaigns, or audience experiences. • Strong storytelling, writing, editing, and editorial judgment across multiple channels. • Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines. • Comfort using performance data, audience insights, feedback, and market research to improve outcomes. • Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors. • Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment. • A commitment to inclusive, transparent storytelling, alignment with GitLab’s values and remote working practices, and applicable work authorization. • The GitLab Talent Brand team helps candidates understand what it means to work here through marketing, storytelling, partnerships, candidate education, and recruiter enablement. We evolve GitLab’s employer narrative, strengthen regional presence, improve talent content and platforms, support targeted attraction, and use data to understand our impact on candidate engagement and hiring outcomes. • The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Responsibilities
• Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging. • Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels. • Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab. • Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion. • Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process. • Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact. • Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice. • Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools.
Benefits
• $95,200—$160,800 USD • How GitLab Supports Full-Time Employees • Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. • Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. • Country Hiring Guidelines:
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