ema - Field Marketing Manager
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Requirements
• 3–7+ years of field marketing, event marketing, or demand-gen experience in B2B SaaS or enterprise technology. Startup experience is required — you’ve built programs, not just inherited them. • Exceptional project management skills. You can juggle 5+ events in different stages simultaneously without dropping a ball. You live in spreadsheets, timelines, and run-of-show docs. Project management isn’t a side skill for you — it’s your superpower. • A roll-up-your-sleeves operator. You’re the person zip-tying cables to a booth at 6 AM, loading swag boxes into an Uber, and sending the recap email before the plane lands. You get things done, period. • Strong cross-functional collaboration skills. You partner naturally with Sales, BDRs, Product Marketing, and executives without needing to be managed into it. • Experience with HubSpot and marketing automation platforms to track attribution and ROI. • Proficiency with AI tools (Claude, ChatGPT, etc.) to accelerate day-to-day work — from drafting event briefs to analyzing post-event data. We’re an AI company and we expect you to work like one. • Comfort with ambiguity and fast-moving environments. Priorities shift, budgets change, events get added last minute — and you handle it. This is a Series A company; if you need a playbook handed to you, this isn’t the role. • High agency and ownership mentality. You see opportunity and build without waiting for permission. • Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
Responsibilities
• Event Execution & Operations • Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted events (executive roundtables, dinners, meetups) across the US. • Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering, and speaker logistics. You’re the person who makes sure nothing falls through the cracks. • Evaluate sponsorship opportunities, negotiate vendor contracts, and manage event budgets to maximize ROI. • Pipeline & Sales Alignment • Collaborate with the BDR team and Sales to align event programming with target accounts and pipeline goals. • Coordinate pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion. • Ensure seamless lead handoff from events to Sales — no leads die on the vine. • Cross-Functional Coordination • Coordinate with AI Strategists, Product Marketing, and Design to ensure demos, collateral, and messaging are event-ready and on-brand. • Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events. • Measurement & Optimization • Track and report on event performance metrics (leads generated, pipeline influenced, cost-per-lead, attendance, deal acceleration) and share insights to continuously improve the program. • Obsess over what’s working vs. what’s noise — use data to make the case for where we invest next.
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