Tactacam - Production Director

• Lead the creative vision for video and motion content across campaigns, product launches, brand storytelling, retail content, social media, evergreen initiatives, and emerging opportunities. • Translate business objectives and brand strategy into visual concepts and compelling narratives that connect with audiences. • Direct productions during planning and execution, guiding visual style, pacing, performance, framing, and overall storytelling. • Establish and maintain creative standards across all video content while ensuring consistency in quality and brand expression. • Partner closely with Brand, Creative, Social, Community, Product Marketing, and Performance Marketing teams to shape content strategies and bring ideas to life. • Guide concept development, scripting, storyboarding, creative reviews, and final approvals. • Own production from beginning to end including planning, budgeting, scheduling, logistics, staffing, execution, editing, post production, delivery, and asset organization. • Develop and improve production workflows that increase output, reduce friction, and create greater consistency across projects. • Build production briefs, schedules, timelines, production documentation, and internal processes that support efficient execution. • Make decisions that balance creative ambition, production realities, timing, and budget. Create and manage a rolling twelve month production roadmap aligned with campaign calendars, product launches, seasonal priorities, and business objectives. • Develop annual and quarterly production schedules with clear priorities, resource allocation, and cross functional alignment. • Forecast production capacity and proactively identify future needs across internal teams, contractors, equipment, and external partners. • Coordinate production efforts across stakeholders to maximize content opportunitiesand eliminate inefficiencies. • Define and monitor production performance metrics including delivery timelines, budget health, asset utilization, output volume, and operational efficiency. • Build systems that support content reuse and scalable capture strategies to extend the value of every production. • Own relationships with production agencies, freelance crews, editors, photographers,production houses, and specialty creative partners. Negotiate and manage retained services, project contracts, scopes of work, statements of work, and external agreements. • Evaluate partner performance and continuously improve the network of trusted production resources. • Oversee production budgets, estimates, invoicing, and financial planning while • maintaining accountability and transparency. • Identify opportunities to increase production efficiency without reducing creative quality. • Lead and develop the internal video and production team while creating clear expectations and a culture of ownership. • Own and manage vendor relationships, budgets, and licensing for all external audio, video, and AI platforms, ensuring optimal value and proper licensing for all project deliverables. • Coach team members across concepting, production, editorial, and creative execution. • Support hiring, contractor selection, onboarding, and team growth. • Create an environment where creativity, accountability, craftsmanship, and operational excellence can coexist. • Video productions launch consistently and predictably. • Creative output strengthens the brand and raises the quality bar. • Production becomes a strategic capability rather than a reactive service. • The organization gains confidence that ambitious ideas can move from concept to execution without unnecessary complexity.