Tactacam - Art Director, DEFEND

• The refreshed Defend by Tactacam visual identity takes root, successfully transitioning the narrative to a benefit-first, storytelling brand. • Design and creative campaigns launch consistently and predictably. • Creative output strengthens the brand and raises the quality bar. • Design and art direction become a strategic capability rather than a reactive service. • The organization gains confidence that ambitious ideas can move from concept toexecution without unnecessary complexity. • Lead the charge on a refreshed visual identity for Defend by Tactacam, acting as the primary visionary to shift the brand narrative from product-focused to storytelling. • Manage, mentor, and develop a team of graphic designers while creating clear expectations and a culture of ownership. • Lead the creative vision for design and visual content across campaigns, product launches, brand storytelling, retail assets, social media, evergreen initiatives, and emerging opportunities. • Partner closely with the Senior Creative Director, Brand Director, and Director of Production to shape strategies and bring ideas to life. • Translate business objectives and brand strategy into visual concepts and compelling narratives that connect with audiences. • Guide concept development, storyboarding, creative reviews, and final approvals. • Build design briefs, schedules, timelines, documentation, and internal processes that support efficient execution. • Make decisions that balance creative ambition, production realities, timing, and budget. • Proactively identify future needs across internal teams, contractors, and external partners. • Coordinate design efforts across stakeholders to maximize content opportunities and eliminate inefficiencies. • Own relationships with creative agencies, freelance designers, illustrators, production houses, and specialty creative partners. • Create an environment where creativity, accountability, craftsmanship, and operational excellence can coexist.