leovegasgroup - Paid Social Specialist - UK&I
Responsibilities
• Executing and managing a wide range of Paid Social campaigns hands-on across multiple platforms (including Meta, Snapchat, X, TikTok, Reddit and similar), for all verticals (casino, live casino, sports betting) and multiple brands. • Working closely with the team to analyse metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts. • Implementing new channel solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs. • Building active collaboration with our key partners across external digital platform teams and tech vendors. • Navigating complex tracking and attribution systems with the Media team and AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing. • Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices. • Activating CRM data within our platforms to execute highly targeted segmentation strategies as well as drive lookalike modelling. • Staying ahead of platform updates, new ad formats, and emerging media opportunities. • Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets. • Ensuring full compliance with regional advertising regulations and other compliance standards. • OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING: • 1-2 years of experience in Paid Social or wider digital marketing role (client side or agency). Gaming industry experience will be considered a plus. • Hands-on experience working with some of the popular social media platforms (Meta, Snapchat, X, TikTok and/or Reddit). • Basic knowledge of Paid Social best practices - from a technical perspective, through performance delivery, to creative guidelines and tools. • Strong analytical mindset, confident in spotting opportunities for growth. Professional experience in using analytics tools will be considered a plus (Tableau/Looker, Google Analytics, Appsflyer or similar). • Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team. • Fluent English is essential for this role, both written and spoken.
Benefits
• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home • Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). • Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England. • Invest in your future – We match pension contributions up to 6%. • Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments. • Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). • A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis • A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. • Support for growing families – Up to 6 months of full pay for maternity leave. • Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving. • Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station. • And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team! • In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen! • Would you be a good fit for the Leo Pride - give us a roar! • As our company working language is English, we’d like to see your CV in English, please
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