Story Cannabis - Marketing Communications Specialist
Requirements
• 2+ years marketing experience; email/SMS platform experience (Klaviyo, Springbig, Alpine IQ, or similar) preferred. • Familiarity with social media scheduling/publishing tools and platform-specific best practices (Meta, YouTube, TikTok, etc) required. • Exceptional organizational skills with strong attention to detail and comfort with a daily production cadence across multiple channels. • Excellent written and verbal communication skills. • Self-motivated with a proactive approach to tasks. • Punctual, reliable, and adaptable to occasional evening and weekend work. • 1+ years CRM platform experience (Hubspot, Salesforce, etc.) a plus. • Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required. • This role requires prolonged periods sitting at a desk and working on a computer.
Responsibilities
• Manage daily loyalty program communications, including point-earning, rewards and member-only campaigns. • Build, QA and deploy scheduled email and SMS campaigns for retail (B2C) and wholesale (B2B) audiences per the content calendar. • Perform pre-send QA on links, personalization, compliance language, opt-out language and send timing; track error rates and resolve issues before deployment. • Build and refine tailored audience segments to optimize digital programmatic advertising. • Maintain segmentation list hygiene and opt-in/opt-out accuracy in line with TCPA, carrier and state regulations. • Develop and execute testing strategies across subject lines, content, audience segments and send times; independently evaluate results and implement changes to improve future campaign performance. • Develop and manage the social content strategy and calendar, making recommendations on content mix, channel approach, timing and audience engagement based on business priorities, performance data and platform trends. • Determine and optimize email, SMS and social communication timing, audience segmentation and channel approach based on campaign objectives, customer behavior and performance results. • Evaluate campaigns for compliance with established state cannabis advertising requirements and platform policies; identify compliance risks, determine appropriate corrective action within established guidelines, and escalate novel or material issues when necessary. • Manage assigned marketing vendor relationships, evaluate vendor performance and service needs, resolve issues, and recommend changes to vendors, services or spending based on business needs and performance. • Collaborate with Brand Ambassadors to capture field & event content. • Coordinate with Creative Services on assets and copy to meet production deadlines. • Monitor comments and direct messages, respond per brand guidelines, and escalate customer service or compliance issues to the appropriate team. • Produce and deploy communications to third party partners, including new product launches, promotions and sell-in materials, and co-branded campaigns in partnership with the Wholesale team. • Analyze weekly and monthly performance across email, SMS and social channels; identify trends, risks and opportunities; and develop and implement recommendations to improve engagement, conversion, redemption, deliverability and audience growth. • Serve as a subject-matter resource to Marketing and business partners on email, SMS and social channel strategy, audience segmentation, campaign performance and communication best practices. • Lead assigned cross-functional marketing initiatives and recommend communication approaches that support broader marketing and business objectives. • KPIs / Success Metrics • On-time send/publish rate against the content calendar, across email, SMS, and social. • Pre-send QA defect rate (errors caught before send vs. after). • Campaign and content performance trends (open/click/redemption/engagement rate) reported monthly.
Benefits
• Paid time off (PTO) including 8 paid holidays per year* • Medical, Dental, and Vision Insurance* • 401k retirement savings plan* • Company paid Short-Term & Long-Term disability* • Company paid Life Insurance* • Employee Assistance Program (EAP)* • Employee referral program • Commuter benefits* • Product discounts • Additional compensation incentives (tips, bonuses, etc.)
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