Backstory - Senior GTM Enablement Manager
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Requirements
• 5 to 7 years of experience in enablement within a high-growth technology environment • Experience partnering with Sales, BDR, and Customer Success teams to deliver enablement programs • Proven track record of building and launching onboarding programs that drive measurable impact • Strong ability to work cross-functionally and influence across multiple teams • Experience working with complex products and technical subject matter • Excellent attention to detail and strong organizational skills • Clear and effective communicator, both written and verbal • Ability to provide structured, actionable feedback and direction • Strong interest in AI tools and emerging technologies, with experience evaluating and implementing tools that improve productivity • Strong writing skills with experience contributing to external-facing content such as blog posts, guides, and thought leadership • Experience building programs for BDR or SDR teams is preferred • $150,000 - $180,000 a year • Headquartered in San Francisco, CA, Backstory is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. Backstory is listed in the top 20 percent of Inc 5000 companies, is a regular leader in our key categories on G2, and is on the Forbes list of America’s Best Startup Employers. For more information, please visit www.Backstory.ai. • Regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits. The range is subject to change. Backstory takes into wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location and metropolitan area. • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Responsibilities
• Build and launch a comprehensive onboarding program that all new hires complete within their first two weeks, achieving full completion and strong satisfaction scores • Create and operationalize a GTM enablement strategy that supports continuous learning through structured training, certifications, and ongoing programming • Establish a consistent enablement cadence with a defined training calendar, measurable engagement, and successful certification completion across GTM teams • Partner with GTM and Product teams to assess enablement effectiveness, gather feedback, and translate insights into targeted training and programs • Build strong cross-functional alignment with Product and GTM by incorporating feedback loops and deal analysis to continuously improve enablement impact • Work closely with Product to stay aligned on roadmap, releases, and technical documentation, ensuring all enablement materials remain current and accurate • Collaborate with Marketing and Product Marketing to maintain competitive intelligence and ensure clear articulation of differentiation in training materials • Provide regular updates to competitive intelligence and key training materials in partnership with Product Marketing • Serve as the AI lead for the Marketing team by evaluating tools, developing best practices, and delivering training that improves team efficiency and output • Drive adoption of AI tools within Marketing through structured evaluations, documented best practices, and high-impact training sessions • Develop and scale a dedicated BDR onboarding and enablement program that improves ramp time and increases pipeline generation with strong team feedback • Contribute to external content initiatives including blog posts, guides, and webinars, ensuring consistent delivery aligned with marketing priorities and campaign timelines
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