Goods & Services - Marketing Specialist
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Requirements
• 3–5+ years of experience in marketing roles, with a proven track record of managing multi-channel campaigns. • Solid copywriting and content production skills, with an eye for design and storytelling. • Proficiency in using marketing analytics tools (e.g., Google Analytics, CRM data, or social insights) to inform strategy. • Exceptional project management skills and experience working closely with creative agencies or production partners. • Ability to manage both "big picture" strategy and the tactical execution of marketing materials. • Preferred: • Experience managing external creative production or media buying agencies. • Familiarity with modern marketing automation and CMS platforms. • High level of organization with the ability to manage multiple projects simultaneously in a fast-paced environment.
Responsibilities
• Develop and drive end-to-end marketing campaigns designed to increase brand awareness, engagement, and conversion. • Lead the creation, management, and evolution of compelling content tailored for various audiences and platforms. • Serve as the main point of contact for Applebox and other external partners, ensuring projects are delivered on time, within budget, and aligned with brand standards. • Analyze consumer data and market trends to measure campaign effectiveness, optimize marketing spend, and identify new growth opportunities. • Manage and maintain all marketing collateral across both digital (social media, email, web) and traditional (print, events, OOH) channels. • Ensure a consistent brand voice and visual identity across every touchpoint of the customer journey.
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