jump-app - Sr. Manager, FIeld Marketing
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Requirements
• 2-5 years of experience in B2B field marketing, regional marketing, or demand generation within an enterprise SaaS environment. • Sales-aligned mindset: Proven track record of partnering directly with sales teams to build pipeline and accelerate localized deals. • Execution excellence: Strong project management skills with the ability to source, plan, and execute multiple regional events simultaneously. • Analytical rigor: Comfort with core marketing technologies (Salesforce, HubSpot) and attributing field activity to revenue. • High velocity: Ability to thrive in a fast-paced environment, making data-driven decisions quickly while operating autonomously. • Experience in the Financial Services, Fintech, or Wealth Management verticals. • Experience in a high-growth B2B Saas environment.
Responsibilities
• Own Field Marketing Strategy & Pipeline • Develop and execute a comprehensive regional field marketing plan aligned with sales goals and enterprise account targets. • Own quarterly field-marketing-sourced and influenced pipeline goals, partnering closely with regional sales leadership. • Help us develop creative executive experiences that reflect our brand ambition and “break through” in novel ways. • Drive Event Execution • Lead the strategy, sourcing, and execution for all regional events, including VIP dinners, executive briefings, and local user groups. • Manage localized sponsorships and presence at regional industry chapters and partner events. • Handle all regional logistics, including venue sourcing, localized contract negotiations, and onsite operations. • Sales Enablement & Alignment • Serve as the primary marketing liaison for regional sales leadership, ensuring tight alignment on territory priorities. • Equip local sales and SDR teams with localized pre- and post-event outreach playbooks to maximize attendance and conversion. • Implement rigorous post-event follow-up processes to ensure seamless lead routing and rapid pipeline conversion. • Optimize Performance & Operations • Track and analyze the ROI of every regional initiative, measuring actual pipeline impact, velocity, and customer acquisition costs. • Partner with RevOps to ensure flawless lead data capture and multi-touch attribution in Salesforce. • Manage the regional field marketing budget with precision, ensuring high-impact spend and resource allocation. • WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) • High-Impact Plans: Adopted field marketing plan that includes novel approaches to building relationships with top accounts • Measurable Pipeline Velocity: Clear data proving regional field initiatives are accelerating open opportunities and increasing win rates. • Seamless Sales Partnership: Strong trust and a frictionless feedback loop established with regional sales directors and account executives. • Repeatable Event Models: Standardized, scalable regional event frameworks ("event-in-a-box") that can be deployed efficiently.
Benefits
• Building relationships in our industry requires creativity. In this role, you aren’t just an event planner—you are a strategic pipeline architect. You will bridge the gap between corporate marketing strategy and local sales execution, creating the high-touch experiences where our most critical enterprise deals are closed. • [Competitive salary and variable compensation or the range] • 401k available
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