toogeza - Product Manager (SofwSwiss)
Requirements
• 3–5+ years of experience as a Product Manager or Product Owner in iGaming • Strong understanding of online casino and sportsbook products, including: • registration; • KYC and verification; • deposits and withdrawals; • bonuses and wagering; • CRM mechanics; • retention and VIP; • affiliate traffic; • risk and fraud flows • Experience working with platform-based iGaming solutions such as SoftSwiss, TrueLabel, or BetConstruct • Understanding of the limitations of a platform-based model: • development is handled externally; • product changes are delivered through the platform; • some decisions depend on the platform roadmap, account/project managers, and the technical limitations of the out-of-the-box solution • Experience working with product metrics such as: • registrations; • deposits and repeat deposits; • conversion rates; • withdrawal rate; • wagering completion; • player activity • Experience building and optimizing product funnels: • Registration → FTD → Repeat Deposit → Active Player → Retained Player • Ability to prepare business requirements, user stories, acceptance criteria, checklists, product briefs, and tasks for the platform team • Experience prioritizing tasks based on business impact, user experience, technical complexity, KPIs, and operational risks • Strong communication and stakeholder-management skills • Ability to negotiate with the platform provider, escalate issues, structure requests, document agreements, and drive tasks through to completion • Experience working with multiple stakeholders simultaneously, including: • legal and compliance; • customer support; • platform and account teams • Ability to work in an environment with uncertainty, incomplete documentation, and changing priorities • Working proficiency in English for written communication, meetings, task-setting, follow-ups, and documentation • segmentation; • trigger-based campaigns • Monitor the quality of the user experience across desktop and mobile, including: • lobby structure; • visibility of key actions; • payment flows; • error messages; • banners and pop-ups; • onboarding prompts • Coordinate tasks between internal teams and the external platform, including product, CRM, marketing, analytics, affiliates, customer support, payments, risk/fraud, design, and platform account/project managers • Conduct regular competitor and market analysis across key GEOs, identify product best practices, and adapt them to the platform’s capabilities • Control release quality and ensure that changes: • work correctly; • do not disrupt critical user flows; • Escalate blockers and risks when the platform cannot provide the required timeline, solution, or implementation quality • Hands-on experience with the SoftSwiss ecosystem, including one or more of the following: • Casino Platform; • Jackpot Aggregator; • Game Aggregator; • CRM or retention tools; • related modules • Experience launching iGaming projects from scratch or preparing a brand for launch or soft launch • Experience working with Tier-1 markets • Understanding of affiliate business models, redirect logic, domain strategy, traffic sources, and the impact of traffic quality on product metrics • payment providers; • SMS providers; • KYC providers; • anti-fraud tools; • CRM/CDP platforms; • Smartico or similar player-engagement platforms • Understanding of SEO-related tasks for iGaming products, including SEO blocks, landing pages, indexing, content visibility, and product/UX trade-offs • Experience with dashboards and analytics tools such as Tableau, Power BI, or GA4
Responsibilities
• Drive the product development of iGaming projects built on the SoftSwiss platform • Build and maintain product roadmaps across projects, covering: • new features; • product improvements; • operational changes; • product experiments; • UX optimizations; • platform requests • Analyze product metrics and identify growth opportunities across: • registration; • repeat deposits; • player activity; • Work directly with SoftSwiss: • clarify technical limitations; • agree on solutions; • control delivery timelines; • validate implementation; • document outcomes • Prepare high-quality requirements for the platform and internal teams, including: • problem statements; • business value; • expected behavior; • acceptance criteria; • Manage the launch of new product features from ideation and prioritization through testing, release, metrics monitoring, and post-release analysis • Improve key user flows, including: • registration and login; • email and phone verification; • deposits and withdrawals; • bonus activation; • player communication; • game discovery • Work with bonus logic and CRM mechanics, including: • welcome offers; • deposit bonuses; • loyalty mechanics;
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