OpenSesame - Manager, Integrated Campaigns

• Own the campaign operating model, including how requests are surfaced, prioritized, and resourced across growth marketing, PMM, partners, customer success, and sales • Analyzing performance trends on weekly and monthly basis, identifying and implementing special initiatives (within team and cross-functional) designed to improve performance. • Champion AI-enabled ways of working across your team, from campaign planning and copy iteration to performance analysis and reporting — and help the team scale output without scaling headcount • Partner with RevOps, PMM, and Sales on audience targeting, ICP prioritization, and funnel handoffs • Build and own a repeatable programs reporting cadence — pipeline contribution, channel efficiency, campaign ROI — and develop a clear point of view on optimization. • Performance Objectives • 30 Days — Ramp Up & Foundations • Goal: Learn the team, understand the programs, and start contributing. • Complete system access and meet key stakeholders across growth marketing, RevOps, PMM, and Sales • Get current on all active campaigns and programs and understand what’s live, what’s in flight, and what’s been paused or deprioritized • Review the current campaign planning and prioritization process, team operating rhythm, and existing performance reporting • Hold 1:1s with direct reports to understand their workload, goals, and where they feel stuck • Audit current AI usage across the team and identify two or three high-friction tasks that are agent candidates • 30-day findings summary with top 3 observations and a proposed focus area for the next 90 days • Initial read on direct report goals, workload, and team operating norms • Identify and begin taking ownership of one core campaign • 60 Days — Ownership & Execution • Goal: Take the wheel. Run the programs. Start building the operating system. • Own the campaign calendar, planning and prioritization process end-to-end including cross-functional alignment and stakeholder communication • Launch or significantly advance at least two programs with clean attribution and defined success metrics • Establish a team operating rhythm: weekly standups, campaign status tracking, clear SLAs • Identify one process gap in the programs function and deliver a documented fix • Programs portfolio snapshot: active campaigns, pipeline contribution to date, and a prioritized backlog • Active campaign ownership: currently running at least one campaign end-to-end as direct owner • Documented process improvement for at least one campaign planning, reporting, or ops gap • Introduce at least one AI-enabled workflow into the team's operating rhythm (brief generation, copy iteration, performance summarization, etc.) • 90 Days — Impact & Growth • Goal: Demonstrate full ownership. Show what the team can do when it’s running well. • Deliver a campaign retrospective on at least one completed program and share findings with the broader marketing team • Lead campaigns end-to-end with clear pillar structure across prospect, partner, and customer motions • Present a forward-looking programs roadmap to the Director of Growth Marketing: proposed campaigns, channel mix, budget allocation, and target metrics • Show measurable improvement in at least one performance metric tied to your programs portfolio • Build or formalize one repeatable process the team will continue using after you’ve moved past it • 90-day impact summary covering pipeline contribution, team health, and what you're building toward in H2 • Programs roadmap covering proposed campaigns by pillar (prospect, partner, customer), channel mix, budget allocation, and target metrics • Have at least one agent running in production that saves measurable time or removes a manual step from campaign workflows • You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional. • We’re looking for proven examples from your career that show you can do this job — that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.