foley - Senior Demand Generation Manager
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Requirements
• 5–8+ years in demand generation, growth marketing, or digital marketing • Proven track record of driving pipeline and revenue through digital campaigns • Strong experience with lifecycle marketing and funnel optimization • Deep understanding of demand generation channels (paid media, email, web, automation) • Data-driven mindset with strong analytical and performance optimization skills • Experience working closely with Sales and RevOps to drive funnel efficiency • Strong cross-functional collaboration and communication skills • Familiarity with AI tools for marketing (content, segmentation, analytics, automation) • Experience testing and implementing new technologies or growth tactics • Highly organized, self-directed, and comfortable owning multiple programs • Bachelor’s degree or equivalent experience • Location: This role is primarily remote (US-based), with occasional travel for team collaboration, training, or company events. • This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Michigan, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.
Responsibilities
• DEMAND GENERATION STRATEGY & EXECUTION • Own demand generation strategy aligned to company growth and pipeline goals • Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.) • Translate growth targets into scalable, measurable programs • PIPELINE & PERFORMANCE OWNERSHIP • Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution • Define KPIs and continuously optimize campaigns based on performance data • Partner with Sales to improve lead quality, routing, and conversion • LIFECYCLE MARKETING & NURTURE • Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs • Optimize messaging, timing, and channel mix to increase conversion across the funnel • Align lifecycle efforts with campaign and sales motions • CONTENT & CAMPAIGN INTEGRATION • Partner with Content and Product Marketing to develop high-performing campaign assets • Translate campaign strategy into content requirements and messaging frameworks • Use performance insights to inform ongoing content optimization • AI-DRIVEN MARKETING & INNOVATION • Design and scale AI-powered marketing workflows—including custom agents—to improve campaign execution, optimization, and performance. Apply AI across paid acquisition (including search), personalization, and content generation to enhance targeting, bidding, segmentation, and creative output. • Lead the development of advanced, AI-informed growth strategies (including GEO and audience expansion), while continuously testing and operationalizing emerging tools to increase speed, efficiency, and impact. Identify and implement opportunities to automate marketing processes across campaign development, experimentation, and reporting. • Act as a builder and internal leader in AI adoption—embedding AI into day-to-day marketing operations, elevating team capabilities, and translating new technologies into scalable systems that drive measurable pipeline growth. • ANALYTICS & OPTIMIZATION • Analyze funnel performance and identify opportunities to improve conversion and efficiency • Build reporting frameworks and dashboards to track campaign and pipeline performance • Continuously test and iterate on channels, messaging, and offers • CROSS-FUNCTIONAL COLLABORATION • Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution • Influence stakeholders and drive alignment across teams without direct authority
Benefits
• Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Phone Number or No to indicate your agreement to receive text message updates from Foley regarding your job application. Frequency may vary. Message and data rates may apply. Reply STOP to opt out of future messaging. • View our privacy policy here: Privacy Policy • Yes - I consent to receiving text messagesNo - I do not consent to receiving text messages • or drag and drop here • Linkedin Profile • This is a remote role and can be based from one of the following states: AZ, CA, CO, CT, FL, GA, IL, IN, KS, MA, MD, MI, NE, NH, NJ, NY, NC, PA, RI, SC, TN, TX, VA, WI. Please confirm you reside in one of the listed states. • Are you legally authorized to work in the US? • Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, etc.)? • Have you ever been employed by Foley? • Employment at Foley is contingent upon the successful completion of a background check and, if applicable to the role, a drug screening, in accordance with federal, state, and local laws. Do you acknowledge and agree to these conditions? • U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION (Completion is voluntary and will not subject you to adverse treatment)
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