Mercury - Head of Brand Marketing
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Requirements
• Deep personal fluency in the startup and founder ecosystem — you're embedded in this world and you understand how founders think, what they trust, and how ideas spread between them • A track record of building brand presence that got talked about — not just campaigns that ran, but work that founders shared, referenced, and associated with a company's identity • Strong narrative instincts: you can find the story in a company and tell it compellingly across formats — a campaign, an event, a tweet, a one-liner at a dinner • Cultural fluency: a genuine pulse on art, fashion, music, and the broader cultural conversation; you can sense where Mercury fits into the zeitgeist, not just what's trending • Experience owning a full brand surface — campaigns, content, social, events, community — and translating that into a coherent system, not a series of disconnected activations • Experience at a company that successfully built a brand founders actively identify with — and a strong point of view on what made it work • Background in community building, social, or content as a primary brand distribution channel • The total rewards package at Mercury includes base salary, equity (stock options), and benefits. • Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers. • Our target new hire base salary ranges for this role are the following: • US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $287,100 - $334,950 • US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $258,400 - $301,450 • Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Responsibilities
• Reframe the category, and put Mercury at the center: build the story for what it means for a tech company to own a bank, and how that will fundamentally change the relationship between founders and their finances • Build and own the multi-channel brand system and budget: campaigns, content (editorial and educational), social, community, and events/experiential that keep Mercury in the founder conversation • Drive earned attention — create programs, moments, and stories that founders share and engage with because they're actually worth sharing, not because they're promoted • Build a brand measurement framework that tracks awareness, sentiment, and cultural presence in the founder community, so we know when something is working and can scale it up • Take smart, creative risks: create a team culture that goes for bold swings and knows that playing it safe is actually a recipe for failure
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