inbeat-agency - Creative Lead (Performance & Strategy)

• Operating at the nexus of platform intelligence, production, and strategy, you will act as our creative conscience. Your mission is to establish high standards, develop the systems that maintain them, and guarantee that every piece of content produced by Creative Milkshake is a source of collective pride. • We’re not filtering on job titles - the right person might be a Senior Creative Strategist, a Head of Creative Strategy, a Content Director, a Creative Lead or something else entirely. What matters is your experience and how you think. • You have 4–8 years in performance creative, creative strategy, or content production - at a social-first agency, DTC brand, or UGC studio • You’ve worked across both creative strategy and production - not just adjacent to them. You know what a storyboard needs to say for a shoot to go well, and what a shoot can actually deliver without blowing the brief • You have a deep, current relationship with TikTok and Meta. You use the platforms yourself. You have opinions about what’s working and why, and you can speak in specifics - formats, hooks, edit pacing, performance signals • You can tell a good ad from a great one on instinct, and explain the difference in a way that helps someone make better work • You’re as comfortable building a process as you are reviewing a script. Checklists, SOPs, guides - you see these as creative tools, not admin • You have high EQ and collaborative instincts. You earn trust through expertise and presence, not org-chart position • You’re comfortable with ambiguity and fast pace. We’re building systems while operating at volume - you don’t need everything to be perfect before you contribute • You’re fluent in English and confident presenting creative rationale to clients • YOU’LL THRIVE HERE IF… • You love the craft of short-form social content and get genuinely excited about what makes a piece of content stop a scroll • You want to shape a studio’s creative culture from the inside, not just deliver a brief and move on • You want a role where your instinct and expertise directly raise the quality of work going out the door every week • You’re energised by a team that’s close-knit, fast-moving, and genuinely cares about the work • The idea of helping a studio grow from UGC-first into elevated branded content over the next couple of years sounds like the right moment to join • THIS ROLE ISN’T FOR YOU IF… • Your version of “creative leadership” is primarily about building and managing a large team - our Strategy Team Lead already owns that function • Your creative background is rooted in brand identity and visual design rather than performance and social-first content • You’ve only ever sat on one side of the strategy/production divide and have never had to work across both • You need a fully built machine to operate in - we’re still building parts of ours, and that’s part of what makes this role interesting