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Jobs/Head of Analytics Role/InStride Health - Digital Marketing Analytics Manager
InStride Health

InStride Health - Digital Marketing Analytics Manager

Remote - USA$116k - $129k1mo ago
RemoteSeniorNAData AnalyticsHead of AnalyticsMarketing ManagerBrand ManagerGrowth ManagerDigital MarketingGA4MixpanelKPI TrackingReporting

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Responsibilities

• Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager (GTM) across the website and application funnel. • Partner with marketing and website leadership to implement measurement frameworks and KPIs that track website performance and patient acquisition. • Maintain the configuration of OursPrivacy to ensure website and marketing tracking remain HIPAA-compliant and secure. • Collaborate with product and engineering teams to support accurate tracking between website activity and backend application data. • Maintain consistent UTM and tracking parameters to support accurate attribution of website traffic and enrollments. • Partner with the data science team to query and analyze web behavioral data in Snowflake, connecting it with backend datasets to better understand user journeys from first visit to enrollment. • Build and maintain Looker dashboards that provide accessible reporting on marketing and website performance. • Document tagging, naming conventions, and analytics processes to support consistent data collection and reporting. • Analyze website traffic, user behavior, and customer journeys to identify trends and opportunities to improve the user experience and drive patient enrollments. • Support collaboration with the data science team to help develop behavioral datasets that inform analytics and modeling. • Conduct routine data audits and site health checks to ensure continuity between website activity, marketing channels, and patient data. • Serve as a key analytics resource for the marketing team, helping stakeholders interpret data and use reporting tools effectively.

Benefits

• Generous benefits package (401k with match, Flexible PTO, paid holidays, paid service days, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more) • Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment • Chance to make a far-reaching impact by helping children and families access desperately-needed, evidence-based care • Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem • Fully virtual: work from the comfort of your home with periodic in-person retreats • Commitment to Diversity, Equity, Inclusion, & Belonging (DEIB) • We want to make our clinical services available for everyone, no matter where you come from, what you look like, or how you identify. To achieve this, we recognize we must continually make progress in building a more diverse, equitable, and inclusive team. Through these efforts, we support two primary objectives at InStride Health: • Providing high quality patient care to families. We are in a privileged position to support families during a vulnerable time in their lives. We approach all families and each other with compassion and are most effective as a diverse team where all individuals feel valued, respected, and accepted. • Building a mission-driven business that lasts. Specifically, we believe our commitment to a supportive culture improves innovation, decision-making, and efficiency. • We invite you to share any additional information about yourself or your experiences that may not be reflected in your CV. Inclusion of this information is completely voluntary. • AI in the Application & Hiring Process at InStride Health: • Our Commitment to Human Connection: At InStride Health, we believe the hiring process is a two-way journey grounded in genuine human connection and mutual fit. We recognize that AI tools are a helpful part of how we work and learn today, and we use it thoughtfully to enhance, not replace, human decision making. We use technology, including AI tools, to support our recruiting team with administrative tasks and to help organize applications based on job-related qualifications, all hiring decisions are made by our recruiting and hiring teams. We do not use AI as a substitute for human judgment, and we do not use it to autonomously disqualify candidates from consideration. • Our Commitment to Human Connection: • Guidelines for Your Application: We recognize AI as one of many tools candidates may use during the job search. Above all, we care about understanding your unique background, strengths, and perspective, and we value responses that reflect your own voice. To maintain a fair and human-centered process, we distinguish between using AI to prepare and using it to perform. We encourage you to leverage AI for brainstorming, research, or polishing your resume; however, your application and interview responses should ultimately reflect your own authentic thoughts and judgment. We ask that you refrain from using real-time AI usage during interviews and submitting entirely AI-generated content. We are far more interested in a thoughtful, human conversation than a 'perfect' machine-generated answer. • Guidelines for Your Application: • Please note that these guidelines are not intended to limit the use of assistive technology; if you utilize speech-to-text, screen readers, or other AI-enabled tools for accessibility purposes, you are encouraged to do so. We are committed to providing reasonable accommodations to ensure an accessible interview experience. Please let your recruiter know if you require an accommodation or an alternative interview format. • Beware of fake job postings and offers. All official communications from InStride Health will come from email addresses ending in @instride.health. We will never ask for personal information such as Social Security numbers or bank details during the application process. If you receive a suspicious job offer or communication, please contact our recruitment team directly ([email protected]) to verify its authenticity.

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