higharc - Partner Marketing Manager

• The Partner Marketing Manager is responsible for developing and executing marketing strategies that drive partner-sourced pipeline and maximizes co-marketing ROI. This is a high-impact, cross functional role working closely with Marketing, Sales, and Business Development. Expect to: • Develop and execute joint go-to-market plans with strategic, tech, reseller, and referral partners to expand market reach and drive qualified pipeline. • Serve as the primary marketing liaison for key partner accounts, aligning on goals, timelines, and deliverables across every initiative. • Own partner event strategy from virtual activations to Tier 1 conferences, ensuring execution that maximizes awareness and ROI. • Create joint content — case studies, solution briefs, blogs, and white papers — that articulates combined value propositions for partner audiences. • Build partner-facing assets, toolkits, and enablement resources in collaboration with sales, product, and creative teams. • Track and report partner-sourced and influenced pipeline, building visibility and accountability across the go-to-market org. • Maintain a consistent communication cadence with partners on product updates, marketing activities, and time-sensitive joint initiatives.