Lumin Digital - Director, Product Marketing
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Requirements
• 7+ years of product marketing experience in B2B SaaS, fintech, or banking technology; at least 2 years in a market-facing or client-facing capacity—this person must have direct experience engaging customers, prospects, or the market, not solely internal-facing work. • Proven track record of owning or directly influencing a revenue goal and consistently meeting or exceeding it. • At least 2 years of direct people management experience; operates as a player-coach who leads by doing as much as directing. • Strong GTM execution track record, has led cross-functional product launches from planning through post-launch measurement. • Demonstrated ability to build product marketing programs from scratch in a high-growth environment. • Experience crafting differentiated messaging for complex technology across multiple buyer segments. • Proven ability to enable sales and client-facing teams to drive cross-sell and upsell revenue across a multi-product portfolio. • Experience with value-based pricing strategy, packaging design, or commercial model development. • Demonstrated experience applying AI tools to product marketing workflows. • Excellent cross-functional leadership—can influence and align stakeholders without direct authority. • Analyst relations experience (Javelin, Forrester, or similar) preferred. • Proficient in Google Workspace, and CRM/collaboration platforms (HubSpot, Slack, or similar). • Less than 25%—up to 65 work days of travel per year; includes quarterly in-person onsites. • $206,000 - $226,000 a year • LIFE AT LUMIN DIGITAL • Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base. Lumin is 100% cloud-native, purpose-built to unlock the full advantages of the cloud for financial institutions and their users. • At Lumin, we thrive on curiosity and innovation. Our culture fosters trust - in our expertise and decisions, respect - for diverse perspectives and talents, and boldness - in pursuing innovative paths. These values guide us, shaping a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered. Focused on continuous improvement and innovation, we encourage our team to explore, experiment, and put new ideas into action, challenging the usual way of doing things.
Responsibilities
• Go-to-Market & Launch • Own the GTM playbook for product launches. Develop and execute launch plans spanning positioning, enablement materials, battle cards, pricing guidance, and client communications. Coordinate readiness across product, engineering, marketing, sales, and support. Define launch KPIs and run retrospectives. Integrate PMM into the PDLC from the earliest stages. • Sales Enablement & Cross-Product Adoption • Design cross-product bundling strategies and adoption pathways that drive land-and-expand revenue. Build Sales playbooks with talk tracks, ROI frameworks, and opportunity maps. Support differentiated enablement for net new logo teams vs. client experience / AE teams. Operationalize programs (GTM Spotlight, Monthly Product Recap) to keep sales and client experience teams continuously equipped. • Market & Competitive Intelligence • Serve as the expert on clients, prospects, and the competitive landscape. Build win/loss programs that feed actionable insights to product and sales. Conduct and socialize market research and buyer intelligence. Develop analyst relationships (Javelin, Forrester). Document the buyer journey and drive process changes based on what you learn. • Manage hiring, onboarding, performance evaluations, promotions, compensation, and terminations, ensuring fair and consistent application of policies and procedures. • Assess team performance regularly, address gaps, and ensure duties are completed efficiently and effectively in alignment with department and organizational objectives.
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