Ledger - CRM Lifecycle Specialist
Requirements
• 2+ years of CRM / marketing automation experience • Experience with Marketing Automation Platforms, such as Braze, Eloqua, Salesforce Marketing Cloud, Pardot, Marketo and HubSpot • Experience or understanding of AI tools such as Cursor/Claude/Gemini • Highly proficient in spoken and written English • Demonstrable experience or interest in the crypto industry and/or FinTech • It's advantageous if you have knowledge in SQL, Liquid Scripting or have tried to play with code before • At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to: • Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week • Flexible work options - • Health & Wellness support - Health and Life Insurance. • Health & Wellness support - • Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work. • Financial growth opportunities - • Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation. • Commuter allowance - • Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee. • Learning & Development • For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. • We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.
Responsibilities
• Campaign delivery: Create, manage, analyze and optimize multi-channel marketing campaigns • End-to-end campaign/program build management: Initiate and own the cross-team collaboration of content creation, design, development, localisation, tracking and delivery of each campaign. Campaigns will be initiated from within the CRM team and across the Ledger organization • Delivery process optimization: Find ideas and solutions for automating, optimizing and improving internal processes, by routine analysis and supplying actionable ideas • Cross-Functional collaboration: Work closely with product, marketing, sales, and analytics teams to build and effectively deliver a high volume of campaigns.
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