ziina - CRM & LIfecycle Specialist

• Have 3-5 years of experience in CRM or lifecycle marketing, ideally with B2B or SMB products such as merchant platforms, SaaS or B2B fintech. • Have built and run automated lifecycle journeys hands-on in a CRM platform, from segmentation and build through to reporting on results. • Bring a strong analytical foundation and use data to decide what to build, test and scale. • Have worked in a fast-paced scale-up and enjoy creating order and structure out of ambiguity. • Take initiative, bring a bias towards action and want real ownership of the numbers your work moves. • Step back to see the macro view while living for the details, questioning assumptions and using first principles thinking to solve problems. • Manage multiple campaigns and stakeholders at once and communicate clearly with technical and non-technical teams. • Demonstrate high integrity, a team-first mentality and a growth mindset. • Are based in, or open to relocating to, the UAE (relocation support provided). • WHAT WOULD AMAZE US: • You have direct experience with Braze and Branch, and can hit the ground running without a long ramp • You've built a lifecycle program from scratch or significantly scaled one, and can point to the metrics you moved • You've run lifecycle for both B2B and consumer audiences, ideally in fintech or another regulated, fast-moving environment • You have a strong instinct for copy and know how to write messaging that converts • You're comfortable pulling your own data and don't need analytical support to draw conclusions from campaign performance • You've contributed to martech integration work: Not just using the tools, but understanding how they connect and flagging when something's broken