Biti Pro - Social Media Manager
Requirements
• 2+ years of experience managing social media accounts, with hands-on ownership of LinkedIn and X (Twitter) • Proven track record of growing accounts and driving engagement (please share examples or handles) • Excellent English writing skills—able to adapt voice and tone across platforms • Strong understanding of what performs on each platform, including formats, timing, and algorithm dynamics • Data-driven mindset with comfort reading analytics and turning insights into action • Strong attention to detail and a sharp editorial eye • Comfortable working in a fast-paced startup environment • Ability to work independently in a fully remote team • Based in APAC time zones • Native or near-native English writing ability (required)—especially strong at crafting engaging, natural, culturally-aware copy for international audiences • Working proficiency in Chinese (Mandarin) is a plus for internal team coordination • Experience working with Web3, Blockchain, Crypto, or FinTech companies • An existing understanding of and network within the Web3/crypto community • Familiarity with social media and scheduling tools such as: • Typefully / Hypefury • Buffer / Hootsuite • LinkedIn native tools • Basic design skills or familiarity with tools like Canva or Figma • Experience creating short-form video or visual content • Experience with community management (Discord, Telegram) • Experience running paid social or influencer/KOL collaborations
Responsibilities
• Own the end-to-end social media strategy and execution across LinkedIn and X (Twitter) • Plan, write, schedule, and publish engaging content tailored to each platform's tone and audience (posts, threads, announcements, visuals) • Develop and maintain a content calendar aligned with product launches, campaigns, and company milestones • Write clear, compelling, on-brand copy—from punchy X threads to thought-leadership LinkedIn posts • Grow followers, engagement, and brand awareness through consistent, high-quality content • Actively engage with the community—responding to comments, DMs, and mentions, and building genuine relationships • Support and ghostwrite thought-leadership content for founders and leadership • Monitor trends, conversations, and narratives in Web3, crypto, and tech, and jump on relevant moments quickly • Track performance metrics, report on KPIs, and continuously optimize based on data • Collaborate with design (and coordinate visual assets) to ensure a polished, cohesive brand presence • Help build and refine our social media playbook, workflows, and processes as the company grows
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