k-id - Demand Generation Manager

• DEMAND GENERATION STRATEGY & EXECUTION • Develop and execute demand generation campaigns that drive qualified leads, pipeline, and revenue. • Own campaign planning across priority segments, including gaming, social media, AI, marketplaces, and other regulated digital platforms. • Build campaigns around key market moments, regulatory changes, product launches, customer proof points, and industry events. • Translate k-ID’s category narrative into clear commercial campaigns that create urgency with target buyers. • Run experiments across channels and use data to decide what to scale, stop, or refine. • Maintain accurate campaign and channel reporting with clear lifecycle stage capture and attribution; comfortable analyzing, reporting and conducting optimization experiments. • PIPELINE & FUNNEL OWNERSHIP • Build targeted account based campaigns for enterprise prospects across priority verticals and regions. • Partner with Sales on named account strategy, messaging, outreach sequences, and campaign follow up. • Develop campaigns that support both new logo acquisition and expansion into larger enterprise opportunities. • Help create market specific campaigns for priority jurisdictions where regulatory pressure is increasing. • Own Hubspot-based Marketing Ops reporting and channel attribution from lead through SQL stages for demand generation activities. • Content, Webinars & Field Campaigns • Work with Head of Marketing (Product & Brand Marketing), Comms, and Policy to turn thought leadership, regulatory updates, customer stories, and product launches into demand generating assets. • Plan and execute webinars, virtual events, roundtables, and conference follow up campaigns. • Create campaign briefs for content such as landing pages, email sequences, one pagers, case studies, ads, and reports/white papers/similar mid-funnel content. • Ensure all demand generation content is accurate, commercially compelling, and aligned with k-ID’s brand and regulatory positioning. • Oversee production of demand generation event activations - overseeing project management and coordination of event requirements from team members, timely creation of campaign assets, speaker coordination and internal XFN alignment. • Marketing Operations & AI Workflows • Use marketing automation, CRM, analytics, and AI tools to improve campaign speed, quality, personalization, and measurement. • Build scalable campaign processes that allow the marketing function to move quickly without losing quality control. • Help maintain clean campaign data, attribution, lead scoring, and lifecycle reporting. • Experiment with AI assisted workflows while maintaining strong human review for accuracy, brand coherence, and regulatory sensitivity. • Cross Functional Collaboration • You will help build a small, AI enabled marketing engine that can move quickly, produce high quality campaigns, and support a rapidly scaling GTM motion. • Partner with Sales to understand objections, buyer pain points, and what messaging converts in real customer conversations. • Partner with Product and Product Marketing to turn technical capabilities into commercially relevant campaigns. • Partner with Brand Marketing, Comms and Policy to ensure campaigns are timely, credible, and aligned with k-ID’s broader market narrative. • Work with leadership to prioritize campaigns based on company goals, revenue targets, and market urgency.